CustomerLabs + LinkedIn Ads Integration

Integrating CustomerLabs with LinkedIn allows you to target potential connections and personalize content through retargeting ads, without requiring developer assistance. You can sync conversions via the LinkedIn Insight Tag (client-side) and LinkedIn Conversions API (server-side).

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Authentication

Follow these steps to connect your LinkedIn account with CustomerLabs:

1. Log in to your CustomerLabs account and navigate to Destinations.

2. Search for LinkedIn in the list of destinations and select it.

   

3. Provide a Destination ID and click Save and Enable.

   

4. Click on Configuration settings.

   

5. In the Basic Settings section, click Sign in with LinkedIn.

   

6. Enter your LinkedIn credentials and authorize CustomerLabs to access your account.

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Map and Send Conversions to LinkedIn

Configure event mapping to send conversion data to LinkedIn via both client-side (Insight Tag) and server-side (Conversions API) methods.

1. Create conversions action in LinkedIn ads. Login to LinkedIn Campaign Manager and navigate to Measurement → Conversion tracking.
2. Click Create Conversion Action and create a new actions.
   
3. In the “Choose the events you want to map with the conversion” section:
   • Select the CustomerLabs event from the left dropdown menu.
   • Select the corresponding LinkedIn conversion action from the right dropdown menu.
4. Click the ”+” icon to add the conversion mapping.

Note

Important Considerations:

• LinkedIn Conversions must be created in your LinkedIn Campaign Manager account before they appear in the dropdown.
• You can map multiple CustomerLabs events to a single LinkedIn conversion.
• A single CustomerLabs event cannot be mapped to multiple LinkedIn conversions.

Mapping Rules

The compatibility of events depends on the conversion type:

Event Type	Conversions API	Insight Tag
Client-side events	Supported	Supported
Server-side events	Supported	Not Supported

Advanced Field Mapping

To improve match rates for enhanced conversions, you can map additional user traits to LinkedIn advanced matching parameters.

1. Navigate to the Advanced Settings (Optional) section.

2. Under Field mappings for enhanced conversion, select the LinkedIn parameter (left) and the corresponding CustomerLabs trait (right).

   

3. After completing the mappings, click Save Changes.

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Setup Event Workflow

Configure which events should be triggered for the LinkedIn integration.

1. Return to the LinkedIn Customization screen and click Setup Event Workflow.
2. Toggle ON the events you have mapped for conversions.

Callback Logic

CustomerLabs automatically manages callback logic based on your mapping configuration:

Mapping Scenario	Client-side Callbacks	Server-side Callbacks
Client-side events mapped with Insight Tag	ON	OFF
Client-side events mapped with Conversions API	ON	ON
Server-side events mapped with Conversions API	OFF	ON

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Verify Integration

To ensure LinkedIn is receiving conversion data successfully:

1. Log in to your LinkedIn Campaign Manager.
2. Navigate to Measurement → Conversion tracking.
3. Check the status of your conversion actions to ensure they are receiving signals.