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Shopify Latest Consent Update

Shopify released the data consent update where the default option is collect after consent for EEA and UK regions. Impact on Marketers is high

Advanced Matching In Facebook For Web

Facebook's advanced matching for web and how it helps marketers to maximize their ad campaign performance with the best recommended set up.

CustomerLabs CDP Beats Billion Dollar Companies In Innovation

CustomerLabs CDP is selected as the world's most innovative marketing technology 2023 in TMW100 awards by The MarTech Weekly and MarkOps

Dundas Life Has Reduced Cost Per Lead by 60% Using First-party Data

CustomerLabs CDP helped Dundas Life reduce their cost per lead using first-party data and improve their ad campaign performance. Wingman for all your digital marketing efforts

Digital Personal Data Protection Act & Impact On Marketers In India

The digital personal data protection Act, 2023, the first data privacy law of India has significant impact on marketers. Users have extra privacy safeguards in the DPDPA compared to IT Act

CustomerLabs CDP Secures Patent To Activate First-party Data

CustomerLabsCDP has secured the patent to activate the true first-party data including the anonymous website visitors to maximize the performance

Improve Your Event Match Quality From Ok To Great

Meta's EMQ dropped to poor due to various data privacy updates. Improve event match quality with pixel, CAPI, first-party data, advanced matching

Meta Advantage+ Shopping Campaign To Maximize Your Ad Performance

Meta Advantage+ Shopping Campaign uses advanced machine learning algorithms to maximize ad campaign performance at an optimized your ad spend

What Are Facebook Signals And How They Aid Meta Ad Campaigns

Facebook Signal is paramount for maximum ad campaign performance. Facebook Signals are user behavior data collected and sent to ad platforms.

GDPR Impact On Marketers

GDPR compliance is a must for any business in the digital world. Every marketer must know in detail about the implications of the General Data Protection Regulation.

Value-Based Lookalike Vs Value-Based Bidding

Value-based lookalike in Meta and Value-based bidding in Google Ads are confusing marketers. Let's see the difference between the two.

Enrich Your Ad Campaigns Using Value based Lookalike Audience

Value based lookalike audience in facebook is an advanced feature that lets you find high-value audience for your business at the top funnel!

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