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Enrich Your Ad Campaigns Using Value based Lookalike Audience

Value based lookalike audience in facebook is an advanced feature that lets you find high-value audience for your business at the top funnel!

Types Of Bid Strategies In Google Ads And Which One To Choose

Choose the best type of bidding strategy in Google Ads that suits your business. Get recommendations on which bidding strategy to use for you.

Here’s What’s Inside Latest Google Ads Demand Gen Campaigns!

Demand Gen Campaign in Google Ads helps you drive demand and convert. Social-like buying flow shows ads across Discover, YouTube and Gmail.

Mitigating Facebook Signal Loss with First-Party Data

Learn about the strategies to combat Facebook Signal Loss by making use of first-party data and Facebook Conversions API.

Adieu Similar Audiences in Google Ads: Next Steps To Take!

Google Ads Similar Audiences is to be discontinued. Be prepared to transition from the similar audiences to a privacy-friendly alternative

Manual Bidding in Google Ads Vanished: Myth or Reality?

Manual Bidding lets you have full control over ad campaigns in Google Ads. Will Google scrap it off? Let us analyze the possibility and see.

How to Mitigate Signal Loss in Google Ads

Fix Signal Loss in Google Ads to maximize your ad campaign performance. First-party data helps you mitigate signal loss: Causes, and Impact

Facebook Ads Targeting: The Sherlock Holmes of Advertising!

Facebook Ads Targeting provides marketers to target right audience in three different ways; the core, the custom audience, and the lookalike.

Meta Publishes a Report on First-Party Data!

The blog mainly emphasizes on Meta's Report about Importance of Good Data and how First-Party plays a vital role in a marketers life.

Here’s all you need to know about Facebook Conversions API

Setup Facebook Conversions API and Offline Conversions API with ease in less than 30 minutes. Know everything about Facebook CAPI & Meta CAPI

How can First-party Data Help the Hospitality Industry?

First-party data is helping the hospitality industry to better understand their guests to offer a better personalized experience to them.

Different types of Google Remarketing Campaigns

Different Types of Google Remarketing Campaigns - Standard, Dynamic, Smart Dynamic remarketing strategies. Use across Google Ads for best performing Ad campaigns

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