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CustomerLabs Docs

CustomerLabs + ClickFunnels Integration

ClickFunnels subdomains do not support cross-domain pixel tracking, and adding multiple ad pixels to a custom domain can interfere with native conversion tracking. CustomerLabs resolves this by providing first-party tracking that captures form submissions and behavioral events per funnel step and forwards them server-side to Meta and Google Ads.

Prerequisites

Section titled “Prerequisites”
  • An active CustomerLabs account
  • A ClickFunnels Classic account with at least one funnel configured

Copy the CustomerLabs Tracking Code

Section titled “Copy the CustomerLabs Tracking Code”

Log in to CustomerLabs and copy the tracking code from the homepage.

CustomerLabs homepage with tracking code ready to copy

Install the Tracking Code in ClickFunnels

Section titled “Install the Tracking Code in ClickFunnels”

Log in to your ClickFunnels Classic account.

ClickFunnels Classic account homepage

Navigate to ClickFunnels → Funnels and open the funnel where tracking should be configured.

ClickFunnels Funnels menu showing available funnels

Select the target funnel. Open Funnel Steps, then navigate to Settings → Head Tracking Code. Paste the CustomerLabs tracking code and save.

Funnel selected in ClickFunnels for event tracking configuration
CustomerLabs tracking code pasted in ClickFunnels Head Tracking Code settings

Configure Event Tracking per Funnel Step

Section titled “Configure Event Tracking per Funnel Step”

Each funnel step requires its own event tracking code. For example, an Order Form step may track Checkout Initiated, Product Viewed, and User Created events.

To configure tracking for a funnel step:

  1. Select the funnel step (e.g., Order Form).
  2. Click Edit Page.
  3. Navigate to Settings → Tracking Code.
  4. Paste the event-specific tracking code.
  5. Click Save.
Event tracking code added to the Order Form funnel step in ClickFunnels

User information and product details can be captured using JavaScript DOM methods and passed to CustomerLabs using the CustomerLabs JavaScript API. Reference implementations are available for Page View, Product View, Add to Cart, Checkout, and Purchase events.

Verify Event Tracking

Section titled “Verify Event Tracking”

Install the CustomerLabs browser plugin to audit captured events. The plugin surfaces page views, form submissions, purchases, and other tracked activities in real time, allowing you to verify the data before it reaches downstream destinations.

CustomerLabs browser plugin showing tracked events from ClickFunnels

The integration is now active. CustomerLabs will capture events from each configured funnel step and forward them to the connected ad platforms via server-side delivery.