First-Party Data is the Future of Advertising
We help marketers simplify
First-party data Ops (1PD Ops) to,
- Collect and unify data from Website, CRM & other sources without any coding.
- Improve ad platform attribution with server-side cookies and 1P domain tracking.
- Optimize campaigns for new customers, high AOV purchasers, and specific categories with synthetic events.
- Track offline conversions with CAPI on Meta, Google and LinkedIn.
- Achieve excellent EMQ Scores in Meta.
- Enhance retargeting performance with 2X Custom Audience Match rates in Meta and Google.
Solutions by industry
Every Marketer Deserves a
1PD Ops Platform
Don't let limited access to First-party data hold you back.
First-party data power in your hand, CustomerLabs, your partner grand, Granular data, AI at your command, Ad campaigns success won't end
Brands who found their
1PD Ops Partner for their 1PD journey!
Where we stand in the world &
in the ❤️ of our Customers
Justin G.
Small-Business
Excellent First-party Tracking without all the gimmicks"
CustomerLabs is excellent at delivering exactly what you need - first party tracking. Nowadays, cookies expire instantly and privacy issues have made it harder to find customers that are interested in your website. Thanks to CustomerLabs, we are able to identify more customers than other services (TW/CAPI) and feed that data back into the advertising platforms (FB/Google) to target more users like those who are purchasing our products.
Conversion Tracking ‘as We Know’ is Dead:
Optimize, not ‘just measure’
Power Ad Platforms AI with First-Party Signals, Conversions & Audiences
First-Party SignalsTracking & Conversions
EMQ scores shining bright, Meta gives us greenlight
Server-side tracking & Conversions API
Robust server-side tracking to collect audience signals without loss and sync them with ad platforms!
Lifelong 1P Cookies
Don’t let fbclid and gclid expire.
Improve your attribution and ads reporting by storing cookies forever which makes your ROAS shine.
Signals from Website, CRM, PoS, & other offline sources
1PD Ops combines all your 1P data (online & offline events) into a single unified profile.
Enhanced & Offline Conversion Tracking
Power Google Offline Conversions & LinkedIn CAPI with 1P data for full-funnel optimization
Jayesh Jain
Head of Analytics, The Sleep Company
1PD Ops tracks ALL purchases (online & offline) across systems and builds custom events for analysis. It even generates attribution reports for offline purchases, helping optimize marketing spend. 1PD Ops have zero limitations in tracking or customizations. Life made easy!
New Customer Acquisition
Control your nCAC (New customer acquisition cost)
High AOV Purchasers
Train algorithms with high AOV purchases to acquire high value customers at an optimal ad spend.
Product or Category Purchasers
For example: Boost purchases of specific categories or individual products
Optimal CPP for multiple products
Reduce cost per purchase by optimizing the ad campaigns with that specific product purchasers
Offline conversions to reduce CPL
Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.
Attribute unqualified leads to campaigns
Send the unqualified leads back to the ad platform to identify the failing ad creatives and campaigns.
Offline conversions to reduce CPL
Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.
Attribute unqualified leads to campaigns
Send the unqualified leads back to the ad platform to identify the failing ad creatives and campaigns.
Carletus Willis
Chief Growth Officer, BenedLife
Optimizing CPP separately for 2 of our flagship products was challenging. CustomerLabs overcame CAPI limitations & created product-specific events, reducing CPP by 44% & 77% in 90 days. Thanks to CustomerLabs first-party data ops platform.
Optimize Your Campaignswith Synthetic Events
Meta trains better, all thanks to you,
High AOV, making revenue true.
Carletus Willis
Chief Growth Officer, BenedLife
Optimizing CPP separately for 2 of our flagship products was challenging. CustomerLabs overcame CAPI limitations & created product-specific events, reducing CPP by 44% & 77% in 90 days. Thanks to CustomerLabs first-party data ops platform.
Train Ad Campaigns with First-Party Audience
Mid-funnel audiences, gold they bring, First-party data power, watch profits ring,
Joe Flattery,
Sawtooth Media Group
CustomerLabs transformed our data accuracy and ad performance. Server-side event tracking, easy setup, and seamless integration with Facebook and Google Ads. 180-day persistent customer audiences. Exceptional support.
Value based audience
Create a lookalike audience of the people most similar to your highest value customers.
Segment and Personalize
Advanced audience segmentation to hyper-personalize email & ad campaigns to boost conversion rates.
Scale retargeting campaigns with high-intent audience
Maximize your retargeting ad campaigns’ potential by training with 1P audience data.
Power AI-driven ASC & PMax campaigns
Power your Advantage+ and Performance Max campaigns with high-quality first-party audience data to scale your ad campaigns efficiently.
2-3X your Custom Audience Match Rates
Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.
2-3X your Custom Audience Match Rates
Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.
Joe Flattery,
Sawtooth Media Group
CustomerLabs transformed our data accuracy and ad performance. Server-side event tracking, easy setup, and seamless integration with Facebook and Google Ads. 180-day persistent customer audiences. Exceptional support.
3X more revenue
from Cart Abandoners
Reclaim lost revenue with 1PD Ops, enabling more emails and abandonment flows to capture otherwise missed revenue through email and WhatsApp campaigns.
Get started with 1PD Ops NOW
Privacy! It’s not a choice, a commitment
GDPR, CCPA, and Other
Regulations: Ensuring Compliance
in Data Handling
Sentinel: Our data privacy tool empowers you with full control over the data you choose to share with other platforms, ensuring your operations adhere to the latest privacy standards
Honest Customer Stories...
After implementing CustomerLabs we saw our match rate increase by 70% in a really short period of time. Because of this, we have SO much more confidence in our attribution data and our targeting, which has increased our ROAS from ~13x to over 20x. “The CustomerLabs team is a great group to partner with and I couldn’t recommend their solution enough.
CustomerLabs is our Facebook game-changer. It solved issues with the traditional pixel post iOS changes. With CustomerLabs, we’ve improved targeting, conversion tracking, and retargeting. Custom tracking for essential data insights. Don’t advertise on FB without it.
CustomerLabs transformed our data accuracy and ad campaign performance. Server-side event tracking, easy setup, and seamless integration with Facebook and Google Ads. 180-day persistent customer audiences. Exceptional support for maximum ad spend optimization.
Choose a Partner, Not Just Another
Vendor
Whether you choose us or not, having a CDP and 1PD Operations is essential. When you choose us, you are choosing a partner, not just another vendor, for your first-party data journey!
