First-Party Data is the Future of Advertising
Stop Running Campaigns without 1P-Data.
Smart marketers are experimenting & optimising campaigns with First-Party Data Ops.
- Choose Advanced CAPI & Server-Side conversion tracking- Ditch Shopify CAPI Today.
- Scale & Optimise campaigns for new customers, high AOV purchasers, and specific categories with synthetic events.
- Audience Optimization for effective retargeting performance with 2x custom audience match rates in Meta and Google.
- Improve ad platform attribution with server-side cookies and 1P domain tracking.