Skip to content

CustomerLabs + Zapier Integration

CustomerLabs connects with over 1,500 applications through Zapier. Send your customer data to the tools you use every day and automate your workflows in minutes.


Zapier is a cloud-based automation platform that connects multiple applications and automates everyday tasks without requiring any code.

Zapier uses Zaps — automated workflows that run between two or more apps. Each Zap consists of:

ComponentDescription
TriggerThe event in the source app that starts the Zap (e.g., a new event in CustomerLabs).
ActionThe task performed automatically in the destination app when the Trigger fires.

For example, you can create a Zap where a new event captured in CustomerLabs (Trigger) automatically creates a record in Google Sheets (Action).


Before you begin, make sure you have:

  • An active CustomerLabs account.
  • An active Zapier account.
  • Access to the Destinations section in your CustomerLabs dashboard.

Follow the steps below to connect CustomerLabs with Zapier.

Log in to your CustomerLabs account.

From the CustomerLabs home page, go to the Destinations section.

In the All Destinations list, search for Zapier or scroll to the bottom of the list and click Zapier.

Select Zapier from the All Destinations list

A pop-up screen will appear. Click “Save and Enable” to activate the Zapier destination.

Click Save and Enable to activate the Zapier destination

After enabling, select “Configuration Settings” to access the API key setup.

Select Configuration Settings to access the API key setup

Click Generate to create a new API key. Copy the key — you will need it to authenticate Zapier with your CustomerLabs account.

Generate and copy the API key from Configuration Settings

Click “Get the Zapier App” to be redirected to Zapier.

Click Get the Zapier App to be redirected to Zapier

If you are already logged in to Zapier, you will see an invitation screen from CustomerLabs. Click “Accept Invite & Build a Zap” to continue.

Click Accept Invite and Build a Zap on the invitation screen

In the Zapier dashboard, click “Create” and search for CustomerLabs in the app search bar. Select the latest version of the CustomerLabs app from the list.

Search for CustomerLabs in the Zapier app search bar
Select the latest version of the CustomerLabs app in Zapier

Step 10 — Authenticate with Your API Key

Section titled “Step 10 — Authenticate with Your API Key”

Click “Sign in” in the Zapier Zap editor. A pop-up will prompt you to enter your API key. Paste the API key you copied from CustomerLabs and click Continue.

Once authenticated, Zapier will have access to your CustomerLabs account and you are ready to build your Zap.


The table below summarizes the authentication setup for this integration.

SettingValue / Action
Auth TypeAPI Key
Where to GetCustomerLabs → Destinations → Zapier → Configuration Settings
Where to UsePaste into the Zapier sign-in pop-up when creating or editing a Zap

After connecting CustomerLabs with Zapier, you can:

  • Set up Triggers — Use CustomerLabs events (e.g., page views, sign-ups, purchases) as Triggers in your Zaps.
  • Configure Actions — Automatically send data to any of Zapier’s 1,500+ supported apps.
  • Build multi-step Zaps — Chain multiple Actions together to power complex workflows.

IssueSolution
Zapier cannot find CustomerLabsEnsure you accepted the invitation from Step 8 and are selecting the latest app version.
API key is not acceptedRe-generate the API key from CustomerLabs Configuration Settings and paste it again.
Events are not appearing in ZapierVerify that the Zapier destination is enabled in CustomerLabs and that events are being tracked.