Abandoned Form Submission Audience

An abandoned form submission audience captures users who began filling out a form but did not complete the submission within a given time window. This segment is useful for retargeting lead generation campaigns — re-engaging prospects who showed intent but dropped off before converting.

Prerequisites

• form_start event tracked in CustomerLabs
• form_submission event tracked in CustomerLabs

Note

The event names above (form_start, form_submission) are examples. Use the exact event names tracked on your website. You can verify available events under Events in the CustomerLabs dashboard.

Audience Logic

Condition	Event	Occurrence	Time Frame
Include	form_start	Occurred	Dynamic — in the last 30 days
Exclude	form_submission	Not Occurred	Dynamic — in the last 30 days

Users who triggered a form start event but have no corresponding form submission event within the same 30-day window are included in this audience.

Configuration

Navigate to Audiences → Create a Custom Audience.

Condition 1 — Form Started

1. Under By Event, select form_start.
2. Set occurrence to Occurred.
3. Set the date range to Dynamic — in the last 30 days.

Tip

Adjust the time window based on how long your form funnel typically takes to convert. For multi-step or high-friction forms, a longer window (e.g., 60 days) may be appropriate.

Condition 2 — Form Submission Not Occurred

1. Click Add another action and select AND as the conditional operator.
2. Under By Event, select form_submission.
3. Set occurrence to Not Occurred.
4. Set the date range to Dynamic — in the last 30 days.

Tip

If you track form submissions via a server-side event as well, add it as an additional Not Occurred condition using AND to ensure users who converted server-side are also excluded.

Run and Save

1. Click Run Query to preview the audience count.
2. Click Save & Active.
3. Enter an audience name in lowercase with underscores (e.g., abandoned_form_30d).
4. Set a Refresh Interval — recommended 1 day for the first 3 days, then adjust based on audience size and event consumption.
5. Check Agree & Continue and click Save & Active.

Note

Since both conditions use a dynamic date range, this is a dynamic audience. It will automatically include and exclude users as they enter or exit the 30-day window on each refresh.

Next Steps

Sync this audience with your ad platforms to retarget users with lead recovery campaigns:

• Sync with Meta Ads
• Sync with Google Ads