Sync First-Party Audience from CustomerLabs to LinkedIn Ads

You can sync the audience created in CustomerLabs with LinkedIn as a customer list by mapping the identifiers with the LinkedIn schema. This makes it easier for you to run targeted ads on LinkedIn networks without having to manually update the list of users.

Currently, you can send data to LinkedIn only as a customer list and not as an event.

Note

Make sure you have completed the authentication of your LinkedIn account before syncing.

Step-by-Step Guide to Sync Audience to LinkedIn Ads

Here’s how you can sync the audience with LinkedIn as a customer list:

1. Create a new audience with the desired events or user traits in CustomerLabs and after creating, “view” the audience to set up the sync with LinkedIn Ads.

   

2. Go to the “Schema” tab and add the necessary schema based on the list sync requirement for LinkedIn like email, first name, last name, etc. which you want to send to LinkedIn one by one by choosing it from the dropdown and click “Update Schema”.

   Tip

   User/group traits and external ids that are commonly present in the users’ profiles are automatically added as “Default Schema”. If the field is present in the default schema, it is not required to be added manually.

   

3. Now go to the “List Sync” tab and click on “Map Schema” for LinkedIn Ads.

   

4. In the “List to sync” tab, click the dropdown under “Choose the audience list”. Here you can either:

   • Select the audience list from the lists that are already created in LinkedIn (OR)
   • Choose “Create New List” and enter the name for the new audience list to be created in LinkedIn.
   

5. Once the audience list is selected or created, “Custom audience Info” will be displayed.

   

   Note

   If it shows “Error Fetching data”, make sure to re-authenticate LinkedIn from the Destinations → Configuration Settings page.

   
   
   

6. Go to the “Schema Mapping” tab and map the audience schema with the LinkedIn destination schema for the identifiers that you have added in Step 2 by adding each schema using the “+” button.

7. Once this is done, click “Save List and Schema”.

   

8. Now enable the toggle under “Status” for LinkedIn Ads.

9. Click “Instant Sync” to sync the list immediately.

   

10. Go to the “Configuration” tab and set the “Refresh interval” as required. This ensures your LinkedIn Ads audience stays up-to-date automatically.

    

11. You can check the sync logs for the audience from the “Logs” tab and also the log specifically for LinkedIn Ads by going to the “List sync” tab → “Show Logs” for LinkedIn Ads.

Check if the audience has been created/synced

You can check whether the list has been synced correctly within the LinkedIn platform after 10-15 minutes if you have enabled “Instant Sync” or based on the refresh interval days set for the audience.

Go to LinkedIn Campaign Manager → Plan → Audiences → Matched → Check if the audience has been created under the same name as given in CustomerLabs or if the existing list has been updated.

Audiences will be updated on a regular basis based on the refresh interval given for the segment in CustomerLabs.