E-Commerce High Intent Audience

A high-intent audience captures users who have repeatedly viewed a product but have not converted. Repeated product views signal strong purchase intent — these users are prime candidates for retargeting campaigns with social proof, offers, or urgency-driven messaging.

Prerequisites

• Product Viewed (or equivalent) event tracked in CustomerLabs
• Purchase (or equivalent) event tracked in CustomerLabs

Note

The event names above (Product Viewed, Purchase) are examples. Use the exact event names tracked on your website. You can verify available events under Events in the CustomerLabs dashboard.

Audience Logic

Condition	Event	Occurrence	Time Frame
Include	Product Viewed	Count ≥ 3	Dynamic — in the last 30 days
Exclude	Purchase	Not Occurred	Dynamic — in the last 30 days

Users who have viewed a product at least 3 times but have no purchase event within the same 30-day window are included in this audience.

Tip

The threshold of 3 views is a starting point. Review your analytics to determine the typical number of product views before a purchase on your store — users who exceed that number without buying are your highest-intent non-converters. Common thresholds range from 2 to 5 depending on product category and price point.

Configuration

Navigate to Audiences → Create a Custom Audience.

Condition 1 — Product Viewed (Count ≥ 3)

1. Under By Event, select your product view event (e.g., Product Viewed).
2. Set occurrence to Occurred.
3. Set Event Count to Count is greater than or equal to 3.
4. Set the date range to Dynamic — in the last 30 days.

Tip

To target users interested in a specific product, click Add Attribute, select product_id or product_name, and filter by the desired value. Always click the + icon after selecting the attribute to apply it to the condition.

Condition 2 — Purchase Not Occurred

1. Click Add another action and select AND as the conditional operator.
2. Under By Event, select your purchase event (e.g., Purchase).
3. Set occurrence to Not Occurred.
4. Set the date range to Dynamic — in the last 30 days.

Tip

If server-side purchase tracking is configured, use cl_purchase as the purchase event instead of or in addition to the client-side event to prevent converted users from remaining in the audience.

Run and Save

1. Click Run Query to preview the audience count.
2. Click Save & Active.
3. Enter an audience name in lowercase with underscores (e.g., high_intent_product_viewers_30d).
4. Set a Refresh Interval — recommended 1 day for the first 3 days, then adjust based on audience size and event consumption.
5. Check Agree & Continue and click Save & Active.

Note

Since both conditions use a dynamic date range, this is a dynamic audience. Users are automatically added when they reach the view threshold and removed once they purchase or fall outside the 30-day window on each refresh.

Next Steps

Sync this audience with your ad platforms to retarget high-intent shoppers:

• Sync with Meta Ads
• Sync with Google Ads