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Customerlabs CDP Documentation

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WooCommerce Implementation Guide

Integrate CustomerLabs with WooCommerce to track events of your website visitors along with other parameters to effectively unify the customer profiles which helps to sync these to any tool in your martech stack to boost marketing effectiveness.

Follow these steps to start tracking events from the WooCommerce server

1. Sign-up/Login into CustomerLabs account

2. On the Home page → Under “Connect website” → Enter your website URL → Click Save

(Note: Add additional domains and exclude misattributed referral domains using URL Management )

Customerlabs CDP dashboard with URL domain input to connect your domain to CustomerLabs CDP with woocommerce or Shopify or any other custom website

3. Once it is successful, log in to your WooCommerce account

4. Click on Plugin on the left panel in WordPress. Then, Click on Add New Plugin, and search for “CustomerLabs ActionRecorder”.

WooCommerce dashboard highlighting the plugins to be clicked to install plugins for your woocommerce ecommerce store

5. Click on Install Now

6. Now go to CustomerLabs App and copy the “Account ID” as shown in the image below.

Screenshot highlighting customerlabs cdp account ID to be copied.

7. Go to the installed CustomerLabs plugin → Settings, Paste the copied “Account ID” in the installed CustomerLabs plugin under “CustomerLabs App ID” as shown in the image below

WooCommerce CustomerLabs CDP integration through pasting the customerlabs App ID inside the highlighted portion of the image.

8. Ensure you check all the required conversions to be tracked and collected by CustomerLabs CDP. It is suggested to check all the conversions for better marketing results and ensure to “Save” the settings as shown in the image below

WooCommerce settings inside the CustomerLabs CDP plugin 

The events shown are add to track automatically track events when users click on that button. 
Same settings and tick box for remove from cart, product viewed, category viewed, purchased, checkout made

9. Now WooCommerce website has been integrated.

10. Go back to CustomerLabs and navigate to “Events Manager”  to check if the data has been flowing correctly to Customerlabs.

Events manager screen inside CustomerLabs CDP to manage and view all the events tracked inside CustomerLabs CDP.

11. You can now start sending these events to ad platforms like Facebook Google by connecting them in the Destinations page. In this article, let’s go ahead with Facebook Configuration.

For Facebook configuration

1. Log in to CustomberLabs

2. Click on destinations and select “Facebook

Destinations dashboard showing all the destinations including Meta Ads, BigQuery. Audience Lab, Convert Fox,, Drip, Emblue and any other Custom integration.

3. Copy your Facebook pixel id. And then continue with Facebook which redirects you to the Facebook page.

Copy FB pixel id

4. Authenticate Facebook and switch on the “server-side” send data

Authenticate Facebook

5. Now to set up the workflow → Setup Action workflow

Setup Action Workflow

6. Click on “enable all” server-side callbacks and save changes

Note: Disconnect any direct integration from WooCommerce with Facebook pixel if you have integrated with Facebook via plugin

7. You have now implemented CustomerLabs to your website. 

If you’re still facing issues, get in touch with our team by clicking on the chat icon in the lower right corner. We will set up all your events for free

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