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Sync the audience with LinkedIn

You can sync the audience created in CustomerLabs with LinkedIn as a customer list by creating a segment in CustomerLabs and syncing it with an existing list or a new list in LinkedIn Campaign Manager. Currently, you can send data to LinkedIn only as a customer list and not as an event.

Make sure you have completed the authentication of your LinkedIn account before syncing.

Here’s how you can sync the audience with LinkedIn as a customer list:

1. Create a new segment with the desired events or user traits in CustomerLabs → Go to “Schema” tab of the segment created.

2. Configure the Segment Schema as needed for the customer list to be created or synced in LinkedIn. Learn what is schema.

Update schema to sync the audience to LinkedIn from CustomerLabs CDP screen

3. Now go to “List Sync” tab and click on “Map Schema” for LinkedIn.

LinkedIn Schema Mapping to sync audience from CustomerLabs CDP

4. In the “List to sync” tab, choose the audience list from the lists that are already created in LinkedIn or choose “Create New List” and enter the name for the new audience list and click “Save List”

LinkedIn audience list creation to sync as a list to LinkedIn from CustomerLabs CDP

5. Once the audience list is selected or created, “Custom audience Info” will be displayed.

Custom audience info for LinkedIn audience list created

Note: If it shows “Error Fetching data”, make sure to re-authenticate your LinkedIn account from Menu → Destinations page → LinkedIn.

6. Go to the “Schema Mapping” tab after saving the list and map the segment schema with LinkedIn schema for the identifier and user traits that you have given in Step 2 by adding each schema using “+” button.

LinkedIn Schema to Audience Schema mapping and saving

7. Once this is done, click “Save Schema

8. Now turn on the toggle under “Status” for LinkedIn.

9. Click “Instant Sync” to sync the list now.

Instant sync the audience created to LinkedIn from CustomerLabs CDP

10. Go to “Configuration” tab and set the “Refresh interval” as required → Save Configuration

Audience refresh interval showing 45 days

11. You can check the log for the segment from the “Logs” tab and also the log for LinkedIn by going to “List Sync” tab → LinkedIn → “Show Logs” for the latest update that has happened.

Check if the audience has been created/synced

You can check whether the list has been created/synced with LinkedIn after 10-15 minutes if you have enabled “Instant Sync” or after the refresh interval days set for the segment.

1. Go to LinkedIn Campaign Manager → Plan → Audiences → Matched → Check if the audience has been created under the same name as given in CustomerLabs or the existing list has been updated.

LInkedIn Ads campaign manager showing all the audiences and matched audiences

Audiences will be updated on a regular basis based on the refresh interval given for the segment in CustomerLabs.

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