cdp menu

Customerlabs CDP Documentation

You are here:

CustomerLabs provides you with an option to delete or remove the end users from the system permanently to keep in line with GDPR and other similar privacy regulations.

Note: After initiating the deletion request, you can cancel the request within 24 hours. After 24 hours, you won’t be able to cancel the request. Data once deleted cannot be retrieved.

Initiate User deletion request

Follow the steps given below to delete a user from CustomerLabs systems

1. In your CustomerLabs account, go to “Audience” page

2. Go to Find User page and click Find User button

Find user

3. You can search for the user you want to delete using any of the following identifiers:

  • CustomerLabs User ID
  • Email
  • Phone
  • Facebook fbp
  • Google analytics client ID
  • Other external IDs you have configured in Source to identify a user in the system (For eg. Hubspot ID, Intercom visitor ID, etc)
source id

4. Choose the identifying key (eg. identify_by_email)

Identify the user

5. And enter the identifying value ([email protected]) → Click “Find Data” to search the user in the system

Find user data

6. After the user details are displayed, click on the delete icon to initiate the delete request.

Delete data

7. Copy and paste the user id displayed and click “Delete” to confirm deletion.

confirm delete

User deletion request will be processed after 24 hours. 

You can check the status of your request on the Find user page (Audience → Find user → User Deletion Logs )

deletion logs

Cancel User deletion request

If you decide to cancel the user deletion request, you can do so within 24 hours from initiating the deletion. 

1. Go to Audience → Delete user

2. Click on “Cancel request” for the request you initiated. 

cancel del request

3. Copy and paste the user id displayed and click “Confirm” to cancel the deletion request.

cancel deletion

You can see the status as “cancelled” for the deletion request you initiated.

cancelled status
Was this article helpful?
0 out Of 5 Stars
5 Stars 0%
4 Stars 0%
3 Stars 0%
2 Stars 0%
1 Stars 0%
How can we improve this article?
How Can We Improve This Article?
Need help?
Table of Contents
CustomerLabs gives freedom, flexibility and wings to digital marketers.
Sign Up

Schedule a 1-1 Demo


Unified data to boost ecommerce growth


Engage your customers across the funnel with a unified martech stack


Increase product metrics with a unified martech stack


Scale your customers quickly with the right data