Customerlabs CDP Documentation

Sync the audience with Google Adwords

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Sync the audience with Google Adwords

You can sync the audience created in CustomerLabs CDP to Google Adwords as a customer list by creating a segment in CustomerLabs and syncing it with an existing list or a new list in Adwords Audience Manager. Currently, you can send data to Adwords only as a customer list and not as an event.

Here’s how you can sync the audience with Google Adwords as a customer list:

1. Create a new segment with the desired events or user traits in CustomerLabs → Go to “Schema” tab of the segment created. 

2. Configure the Segment Schema as needed for the customer list to be created or synced in Google Adwords. 

3. Now go to “Destinations” tab and click on “Map Schema” for Google Adwords.

4. In the “List to sync” tab, choose the audience list from the lists that are already created in Google Adwords or choose “Create New List”.

5. If you have chosen “Create New List”, you will have to “Choose the upload key type” as relevant for the list and based on the selection, enter the details and give a name for the audience list.

6. Once the audience list is selected or created, “Custom audience Info” will be displayed. 

Note: If it shows “Error Fetching data”, make sure to re-authenticate your Google Adwords account from Menu → Destinations page → Google Adwords.

7. Go to the “Schema Mapping” tab after saving the list and map the segment schema with Google Adwords schema for the identifier and user traits that you have given in Step 2 by adding each schema using “Add Schema” button.

8. Once this is done, click “Save Schema”

9. Now switch on the toggle under “Status” for Google Adwords.

10. Click “Instant Sync” to sync the list now.

11. Go to “Configuration” tab and set the “Refresh interval” as required → Save Configuration

12. You can check the log for the segment from the “Logs” tab and also the log for Google Adwords by going to “Destinations” tab → Google Adwords → “Show Logs” for the latest update that has happened. 

Check if the audience has been created/synced

You can check whether the list has been created/synced with Google Adwords after 10-15 minutes if you have enabled “Instant Sync” or after the refresh interval days set for the segment.

1. Go to Google Adwords → Tools & Settings → “Audience Manager” under “Shared Library” → Segments → Check if the audience has been created under the same name as given in CustomerLabs or the existing list has been updated.

Audiences will be updated on a regular basis based on the refresh interval given for the segment in CustomerLabs.

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