Customerlabs CDP Documentation

CustomerLabs + Google Adwords Integration

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CustomerLabs + Google Adwords Integration

With CustomerLabs CDP,  you can track the conversions based on button clicks, page views, form submits and other online and offline triggers and sync them with Adwords for deeper engagement without writing a single line of code.

Tracking website conversions

You can set up the website conversion actions in your Google Ads account and map them with the relevant website events tracked in CustomerLabs to sync the conversions with Google Adwords.

Set up the conversion action in Google Adwords (Website)

1. Sign in to your Google Ads account.

2. Select the account where you want to set up the conversion action.

3. Go to Tools & Settings in the upper right corner.

4. Click “Conversions” under “Measurement”

5. Under Summary, click + New conversion action.

6. You will have 4 types of conversion sources – Website, App, Phone calls or Import 

7. To track website conversion, Click “Website”

8. You will be redirected to enter the domain URL. Enter your website domain and click on Scan.

9. You will have options to set up the conversions using URL or manually. To integrate with CustomerLabs, go to the section – Create conversion actions manually using code

10. Click on “+ Add a conversion action manually”.

11. Now, you have to enter the details for the conversion action you want to track. Check out the Google doc to set up manual conversion

12. After entering the details, click on Save and Continue.

13. You’ll be redirected to add the conversion event snippet which will be taken care of by CustomerLabs. So, you can skip this step and click “Done”.

You have now set up the conversion action. Now go to the CustomerLabs app to sync these conversions.

Authenticate Google Adwords in Destinations

1. Log in to your CustomerLabs account.

2. Navigate to the “Destinations” page from the Menu.

3. Search and select “Google Adwords” from the list of destinations.

4. Go to “Configuration settings”

5. Click “Authenticate AdWords” to sync your Google Ads account.

Map the conversion action in Configuration settings

1. After the authentication, the conversion actions you set up in the Google Ads account will be fetched here.

2. You can map the conversion actions with the relevant event names tracked in CustomerLabs.

For example, you can map the CustomerLabs event “Purchased” with the “Purchase” Conversion action in Ads account.

Note: You can only map website events with website conversion actions.

3. After mapping the event with the conversion action, click “+” icon to add it to the list of conversion actions.

4. Click on “Save Changes”

Sync the events with Adwords

1. Now, to sync the conversion events with Google Adwords, go to Setup Event Workflow from the Google Adwords Customization screen.

2. Turn on the toggle for the events for which you have mapped the conversion actions.

3. Click on “Save Changes”

Now, you have synced the events with Google Adwords and this will enable you to track the conversions on your Adwords account.

Tracking Offline conversions

You can sync the offline events that are tracked in CustomerLabs with offline conversion actions set up in Google Adwords.

Set up the conversion action in Google Adwords (Import from external sources)

1. Sign in to your Google Ads account.

2. Select the account where you want to set up the conversion action.

3. Go to Tools & Settings in the upper right corner.

4. Click “Conversions” under “Measurement”.

5. Under Summary, click + New conversion action.

6. You will have 4 types of conversion sources – Website, App, Phone calls or Import 

7. To import offline conversions using Google Click Identifier (GCLID), Click “Import” 

8. Choose the “Other data sources or CRMs”“Track conversions from clicks” radio button and click Continue.

9. You will be redirected to enter the details for the conversion action like Goal, conversion name, etc. Check Part 1 of this Google’s documentation for setting this up. 

10. After setting this up, click Create and Continue.

11. You will be asked to choose the Method for measuring conversions → Choose “Google click identifiers”. 

12. Click Done.

You have now created an offline conversion action. Now go to the CustomerLabs app to sync these offline conversions. 

Authenticate Google Adwords in Destinations

1. Log in to your CustomerLabs account.

2. Navigate to the “Destinations” page from the Menu.

3. Search and select “Google Adwords” from the list of destinations.

4. Go to “Configuration settings” 

5. Click “Authenticate AdWords” to sync your Google Ads account.

Map the conversion action in Configuration settings

1. After the authentication, the conversion actions you set up in the Google Ads account will be fetched here.

2. You can map the conversion actions with the relevant event names tracked in CustomerLabs

For example, you can map the CustomerLabs event “Subscribed” with the “Qualified lead” Conversion action in Ads account.

Note: You can only map offline events with offline conversion actions.

3. After mapping the event with the conversion action, click “+” icon to add it to the list of conversion actions.

4. Click on “Save Changes”

Sync the events with Adwords

1. Now, to sync the offline conversion events with Google Adwords, go to Setup Event Workflow from the Google Adwords Customization screen.

2. Turn on the toggle for the events for which you have mapped the conversion actions.

3. Click on “Save Changes”.

Now, you have synced the events with Google Adwords and this will enable you to track the conversions on your Adwords account.

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