After implementing CustomerLabs we saw our match rate increase by 70% in a really short period of time. Because of this, we have SO much more confidence in our attribution data and our targeting, which has increased our ROAS from ~13x to over 20x. The Customer Labs team is a great group to partner with and I couldn't recommend their solution enough. “
Transitioning to a first-party data ecosystem is made seamless with CustomerLabs Increase audience match rate was the impressive part where we could see the results in 3 to 4 weeks without the developer's support.
Match rates on Facebook went from really low to above 70% which alone lowered our retargeting costs. We now also are able to segment and retarget based on behavior, which has allowed our clients to experience significant improvements in their ROAS. The Customer Labs team is a great group to partner with and I couldn't recommend their solution enough.