Marketing articles • CustomerLabs 1PD Ops

Marketing

Scaling Campaign ROI: Why Performance Marketers Shouldn’t Rely Only on Retargeting

Marketing

HIPAA Compliant Tracking Made Easy – A Playbook for Data-Driven Healthcare Marketers

Marketing

A Session: Train Meta’s Algorithm With The Power of Custom Events (Signal Engineering)

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Meta Ads

Top Rated Hightouch Alternatives: CustomerLabs

E-Commerce

The Ultimate Guide to Improve Event Tracking for Shopify

Customer Data Platform

Use Cases of Customer Data Platforms in Banking

Customer Data Platform

Top 10 mParticle Alternatives and Competitors in 2025

First Party Data Ops

Building and Implementing a First-Party Data Strategy: Key Steps and Trends

First Party Data Ops

Why First Party Data is Important in 2025

First Party Data Ops

Best 10 Identity Resolution Software Tools 2025

First Party Data Ops

1PD: Clearance Sale Ads Strategy 2025 | I love 1PD Ops

E-Commerce

Problems E-commerce marketers face in 2025 & How to Overcome It

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Marketing

Setting Up ttclid for Better TikTok Ads Tracking Integration

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Marketing

Deterministic vs Probabilistic Identity Resolution: A Comparative Guide

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Facebook

Why Shopify doesn’t clearly attribute purchases to Meta ads

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Customer Data Platform

Understanding the Basics of Customer Data Integration (CDI)

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Marketing

Understanding Fractional Attribution: Methods, Models, and Types

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Google Ads

How to Set Up GA4 Enhanced Conversions in Google Analytics

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Marketing

How to Build an Attribution Model for Marketing: A Guide

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Shopify

Benefits of Advanced Conversions API for Shopify

First Party Data Ops

6 First Party Data strategy for B2B Brands in 2025

Marketing

Super Bowl Marketing Strategy with First-Party Data 2025

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Marketing

Understanding Safari’s Intelligent Tracking Prevention (ITP) and Its Impact

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Marketing

What is Data Activation and How to Start with it

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E-Commerce

Understanding How a Data Layer Works and Its Benefits

Marketing

Understanding Attribution Tracking: A Simple Guide

Marketing

Understanding What a Data Clean Room is and How It Works

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Marketing

Understanding the Basics of Audience Management

Customer Data Platform

What is First-Party Data? Comparisons, Benefits, Use cases and Strategies Explained

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Marketing

Understanding the Importance and Types of Behavioral Data in Marketing

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Marketing

How Does Server-Side Tracking Help with GDPR Compliance

First Party Data Ops

Understanding How Cookieless Retargeting Works and Preparing for It

Marketing

A Guide to What is Floodlight Tags and Their Uses

Meta Ads

Understanding Remarketing Triggers and How to Use Them

Meta Ads

How to Use and Understand Audience Suppression Tactics?

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Customer Data Platform

Differences Between CDP and Marketing Automation

Marketing

Optimize Your Funnel: Metrics for Funnel Tracking and Conversion Analysis

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Facebook

Meta Advantage + Shopping Campaigns (ASC) – The Complete Guide

Google Ads

Value Based Bidding in Google Ads | Comprehensive Guide

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Customer Data Platform

CRM vs CDP Differences: What Marketers Need to Know?

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Customer Data Platform

The 8 best practices for offline conversion tracking

Marketing

Unraveling the mystery of CCPA & CPRA in 2023

Marketing

CRM vs DMP vs CDP: Differences, similarities, How & What To Choose

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Marketing

Top 10 sustainable E-commerce fashion brands across the world

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Marketing

How Fateh improved its lead quality using Facebook Lead ads

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E-Commerce

Facebook is just an advertising tool Not your customer data host

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Marketing

Integrate CRM with Facebook without writing a line of code

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Marketing

What is Conversion Lead Optimization Goal for Lead Ads?

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Marketing

Content Personalisation 2.0: A smart marketers guide in 2021

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Marketing

First-Party Data Vs Second-Party Data Vs Third-Party Data

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Marketing

Breaking up with third-party cookies

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Marketing

How to set up Facebook Conversion API for BigCommerce

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Customer Data Platform

Impact of Apple iOS’14 update on Facebook advertisers

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SaaS

How our Account-based Marketing (ABM)campaigns are getting 2x more response than the traditional marketers ABM campaigns

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SaaS

Integrate Salesforce CRM with Facebook Ads and increase conversions 2x

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Customer Data Platform

How to achieve a 60% increase in conversions by centralizing customer data

Marketing

5 Productivity tools that digital marketers simply love