This is where the integration of Salesforce CRM and Facebook becomes a necessity for marketers
In our internal marketing activities, with our CDP we take a different approach and have hit a home run with our real-time integrations with Facebook ads
How Salesforce CRM and Facebook Ads real-time integration helps increase marketers conversions
With CustomerLabs No-code CDP, marketers can seamlessly integrate Salesforce and Facebook at ease and send real-time data directly from Salesforce CRM to Facebook Ads rather than painfully exporting and importing data into Facebook.
Here’s a use case on how real-time integration between Salesforce CRM and Facebook ads eases the modern-marketers headache
Use case: Rewarm cold-qualified MQLs in the Salesforce CRM and increase your MQL-Conversion ratio by 2x.
Marketers fill up their MQL’s through inbound and outbound marketing channels and hand over it to the sales team for account closures. Around 70% of the MQLs won’t respond to Sales teams’ calls or mailers and these MQLs fall into CRMs qualified cold bucket in the opportunity pipeline.
MQLs in the qualified cold bucket keep on populating and stays forever in it as the sales team shifts their focus to incoming new MQLs.
Solution to rewarm MQLs in the qualified cold leads bucket in the opportunity pipeline
By integrating Salesforce CRM with Facebook Ads, marketers can run personalised ad campaigns for the leads in the qualified cold leads bucket within CRMs and rewarm them, thus increasing the MQL-conversion ratio.