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On January 21, 2025
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In this blog
Think of a data layer as the engine of your data-driven strategy. It powers the flow of information from your website to various tools, ensuring seamless integration and standardization. While the term "data layer" might seem technical or mysterious, it’s a concept that bridges the gap between developers and marketers, offering clarity and consistency in how data is collected and shared.
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Floodlight is a conversion tracking tool on the Google Marketing Platform, monitoring user behavior for insightful analytics.
Demand Gen Campaign in Google Ads helps you drive demand and convert. Social-like buying flow shows ads across Discover, YouTube and Gmail.
Unified data to boost ecommerce growth
Engage your customers across the funnel with a unified martech stack
Increase product metrics with a unified martech stack
Scale your customers quickly with the right data
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Connect CDP with all your marketing tools
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See our client’s success stories
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Unify martech stack
360° user view
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Send data to marketing tools
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Take control of your data with CAPI
Hari
Solutions Expert
Karthick Prasanna
Solutions Expert
Vishnu Vankayala
Founder
