If you’re bombarded with way too many ads and blogs on Facebook API Conversions and still not clear with how about to go – stick around with us for another couple of minutes for a short and quick API Conversion tour:
- What is Facebook Conversion API?
- The impact of iOS’14 privacy update on BigCommerce stores
- Why is Facebook Conversion API gaining importance now?
- How to set up Facebook conversion API for BigCommerce stores without relying on developers help
- Benefits of Facebook Conversion API
What is Facebook Conversion API?
Facebook Conversion API (FB CAPI) primarily evolved from server-side API lets advertisers send web events from their servers to the Facebook server. Facebook Conversion API data flows into Facebook and is treated just like pixel events allowing advertisers to measure, track and optimize their conversions.
The impact of iOS’14 on BigCommerce
Apple users are given the freedom of choice for users to opt-in for apps tracking which will impact the BigCommerce stores and also other e-commerce small-medium businesses that rely on Facebook ads to run their business.
As a marketer, if you’re running Facebook ads, it is important to track your data to measure the performance of ad campaigns.
Only if you can measure the performance of ad campaigns, you can optimize & improve conversions and increase revenue further.
With browsers blocking third-party cookie tracking and with the latest announcement on the iOS’14 update, Apple has given the freedom of choice for users to opt-in/ opt-out from apps tracking. Many advertisers anticipate that a huge number of users will opt out of app tracking. In absence of the app-tracking information, it’s going to be hard for advertisers to track the data and measure the performance of their ad campaigns.