Conversion event Limit:
Facebook will limit the use of 8 conversion events per domain i.e., 8 pixels per event or 8 custom conversions per domain, and anything above 8 conversion events will be paused.
Facebook recommends its pixel users to verify their domain for minimizing disruption of data. This is critical for businesses with pixels used by multiple Business Managers or personal ad accounts
Industries affected by iOS’14 update
Some of the major industries that rely heavily on Facebook ads that are undergoing a major change are
Ecommerce – includes Shopify, WordPress, Magento, Woocommerce, Square space, Wix, Bigcommerce, etc.
👉 Media companies
However said and done, the advertising community and society were the most impacted and under pressure the build the alternate to hold the clients on loop.
From all the chaos, the one-step and one-stop solution are Facebook Conversion API.
TWO MINUTES SOLUTION: FACEBOOK CONVERSION API
The advertising industry is moving from tracking via third-party cookies, owning your data, and measuring the results will be the future.
With browsers blocking third-party tracking, the best way to solve this problem and measure your success in ad campaigns is via Facebook Conversion API