What are Facebook Lead Ads?
Traditionally businesses run ads and lure visitors into landing pages and collect their contact information via forms.
The biggest challenge for advertisers is some of the interested visitors might drop off from the landing page for various reasons like slow page load times, visitors don’t want to leave Facebook, etc.
The solution offered by Facebook is Lead ads
Facebook lead ads help advertisers find a relevant audience and allows them to key in their contact informations via instant forms without leaving the Facebook platform.
These forms allow advertisers to customise questions to know more about your potential customer.
Lead ads can be used for
Trial sign up for your product
Subscribers for newsletters
Product demo bookings and a lot more
Here are the recommendation made by Facebook to reap the maximum performance out of conversion leads
Integrating your CRM and Facebook using Conversions API and
Implementing Facebook Conversions API
How Conversion Leads CRM integration works
Facebook tests have shown an improvement in conversion rate while keeping the cost per quality lead neutral. Specifically Facebook recommends integrating your CRM with Facebook’s Conversions API (CAPI) for the best results.
Keep in mind that the ranking model powering the new optimization goal will need at least 30 days to train and provide the best results.