The impact of iOS’14 on WooCommerce
Apple users are given the freedom of choice for users to opt-in for apps tracking which will impact the WooCommerce stores and also other e-commerce small-medium businesses that rely on Facebook ads to run their business.
As a marketer, if you’re running Facebook ads, it is important to track your data to measure the performance of ad campaigns
Only if you can measure the performance of ad campaigns, you can optimize & improve conversions and increase revenue further.
With browsers blocking third-party cookie tracking and with the latest announcement on the iOS’14 update, Apple has given the freedom of choice for users to opt-in/ opt-out from apps tracking. Many advertisers anticipate that a huge number of users will opt out of app tracking. In absence of the app-tracking information, it’s going to be hard for advertisers to track the data and measure the performance of their ad campaigns.