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Google Enhanced Conversions – What do marketers need to know?

Google Enhanced Conversions – What do marketers need to know?

Google Enhanced conversions help improve the accuracy of conversion tracking in compliance with user privacy

For BFCM’22 – Best top-funnel lookalike audience strategies

For BFCM’22 – Best top-funnel lookalike audience strategies

After iOS update, the top funnel campaigns have higher CPMs. Start collecting first-party audience and create a lookalike of high-intent events.

Best CDP use-cases for eCommerce businesses

Best CDP use-cases for eCommerce businesses

After the iOS update,marketers are dying to own a CDP as it provides higher match rate, doubling the ROAS and improving campaign performances

Learn and understand GA4 data exploration for your ecommerce store

Learn and understand GA4 data exploration for your ecommerce store

It is important marketers migrate to GA4 and explore the features in data exploration as it will be easy when UA sunsets for the marketers

How to migrate to Google Analytics 4 for your eCommerce store

How to migrate to Google Analytics 4 for your eCommerce store

It is important marketers migrate to google analytics 4 as universal analytics will be inactive by 2023 and GA4 needs time to learn the data

Understand GA4 audiences and how to remarket them on Adwords

Understand GA4 audiences and how to remarket them on Adwords

In GA 4, you can combine various visitors based on demographics, events and group them into audience for running remarketing campaigns.

First-party data strategies to fashion marketers for the perfect holiday season

First-party data strategies to fashion marketers for the perfect holiday season

fashion e-commerce marketers need first-party data strategies for driving double sales this holiday season after iOS'14+ update

This Holiday season sale-22 use the first-party audience to double the ROAS

This Holiday season sale-22 use the first-party audience to double the ROAS

Marketer need to adopt firstparty data strategies to reactivate the mid-funnel users who showed interest because FB is unable to track them for BFCM'22 sales

Top 10 sustainable E-commerce fashion brands across the world

Top 10 sustainable E-commerce fashion brands across the world

Learn about the top sustainable brands across the globe - Afends, Pact, Asket, Patagonia, KOTN, Tentree, Firebird kids, United By Blue, etc.

How Fateh improved its lead quality using Facebook Lead ads

How Fateh improved its lead quality using Facebook Lead ads

Fateh wanted to improve the quality of leads generated by Facebook lead ads so that it could improve their overall conversions

Impact of Google’s Android privacy update on the marketers

Impact of Google’s Android privacy update on the marketers

Like Apple's iOS update, Google has come up with Android's privacy update. The only solution to combat the challenges is with first-party data

What are Facebook Lead Ads? Best practices and strategies for more business

What are Facebook Lead Ads? Best practices and strategies for more business

Facebook lead ads provides an easier way for people to fill in their details within Facebook, to whom the advertisers can follow up later.

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