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What is Zero-party Data and Why it is important for Marketers

What is Zero-party Data and Why it is important for Marketers

Collecting user data is difficult after the privacy laws and iOS updates, start collecting zero-party data to improve customer experience.

What is Google customer match? And how to improve them?

What is Google customer match? And how to improve them?

We improved the Google customer match upto 80% using first-party data for both known and anonymous website visitors despite iOS'14+ update.

First-Party Data A Go-to Strategy In 2023 For Marketers

First-Party Data A Go-to Strategy In 2023 For Marketers

First-party data is the go-to solution for marketers in the future. Know how first-party data strategies can help you run personalized ads.

Behavioral Retargeting: Key To Increase eComm Conversion 2X!

Behavioral Retargeting: Key To Increase eComm Conversion 2X!

Behavioral Retargeting based on first party data helps you increase your Conversion Rates by 2X times with user-based personalized ads

Improve Facebook Custom Audience Match Rate by 80% using first-party data

Improve Facebook Custom Audience Match Rate by 80% using first-party data

With first party data & proven strategies enhance facebook custom audience match rate by 80% and eventually increase your ROAS!

Improve your custom audience match rate with first-party data & Identity resolution

Improve your custom audience match rate with first-party data & Identity resolution

Identity resolution is the process that consolidates different identifiers to create a unified customer identity from various sources.

E-Commerce holiday calendar’22 with first-party audience strategies for a successful sales season

E-Commerce holiday calendar’22 with first-party audience strategies for a successful sales season

Google Enhanced Conversions – What do marketers need to know?

Google Enhanced Conversions – What do marketers need to know?

Google Enhanced conversions help improve the accuracy of conversion tracking in compliance with user privacy

For BFCM’22 – Best top-funnel lookalike audience strategies

For BFCM’22 – Best top-funnel lookalike audience strategies

After iOS update, the top funnel campaigns have higher CPMs. Start collecting first-party audience and create a lookalike of high-intent events.

Best CDP use-cases for eCommerce businesses

Best CDP use-cases for eCommerce businesses

After the iOS update,marketers are dying to own a CDP as it provides higher match rate, doubling the ROAS and improving campaign performances

Learn and understand GA4 data exploration for your ecommerce store

Learn and understand GA4 data exploration for your ecommerce store

It is important marketers migrate to GA4 and explore the features in data exploration as it will be easy when UA sunsets for the marketers

How to migrate to Google Analytics 4 for your eCommerce store

How to migrate to Google Analytics 4 for your eCommerce store

It is important marketers migrate to google analytics 4 as universal analytics will be inactive by 2023 and GA4 needs time to learn the data

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