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Increase product metrics with a
unified martech stack


Key Features

CustomerLabs CDP unifies your martech stack to create a reliable data source accessible to all marketing tools for your growth experiments.

Collect user data from website & app

Track user identity, behavioural & transactional data with No-Code Event Tracker

Unify customer data across sources

Bring customer data from tools such as CRM, live chat, email etc. to create a 360° customer profile using CustomerLabs CDP Sources

Create segments to target better

Segment users based on events, traits, demographics etc. to personalize interactions

Send data to destinations

Send the unified customer data back to any tool in your martech stack to deliver seamless customer experiences

Action recorder a no-coding alternative to Google Tag Manager
Unify customer data from all platforms
Advanced Customer segmentation
Integrate all your systems

Why SaaS marketers use No-Code CDP?

To track sign-ups & landing page forms

Capture user details such as name, email, phone, company and other details while signing up to your product or filling up a form on the landing page

Website/In-app tracking

To track website behavior

Track in-page clicks, video engagement, page scroll depth and content consumption patterns

Website/In-app tracking

To track SaaS product usage data

Track logins, session duration, number of users, features used & the entire user data across your app starting from the last time they logged-in to current features that they’ve interacted with

Website/In-app tracking

To track new feature adoption

Collect user behavior data to evaluate the success of your latest features of your product

Website/In-app tracking

To bring data from CRM

Connect and receive user & account data from CRM such as lead stage, lead score, job title and other details without any code


To bring data from billing platform

Collect user subscription data by connecting your billing platform with CustomerLabs CDP


To segment based on user traits

Build audiences based on traits such as user job title, location, industry etc.

Audience builder

To segment based on user events

Build audiences based on website or app events such as features used, login frequency and more

Audience builder

To segment based on account traits

Segment users based on account traits such as company location, revenue, fit etc. to boost ABM initiatives

Audience builder

To send data to ad platforms

Sync unified customer data from CustomerLabs CDP with popular ad platforms such as Facebook, Google Ads etc. to trigger personalized ads & increase conversions.


To send data to analytics

Sync unified customer data from CustomerLabs CDP with analytics solutions to uncover deeper customer insights


To send data to live chat

Boost live chat conversions by triggering personalized playbooks in apps like Intercom and Drift


To send data to email platforms

Trigger highly personalized emails using Mailchimp or Sendinblue to specific user segments to improve engagement & product adoption



Have questions? Need more info?

Talk to our product expert to see how you can boost SaaS marketing efforts with a unified martech stack

Growth Playbooks for SaaS by Revenue

Get started by integrating all your favourite marketing tools


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Get started with CustomerLabs CDP

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