Goal: Retarget those anonymous users you care about
By deploying this playbook you will be able to effectively nurture your anonymous website visitors with relevant content and boost conversions.
The 6 steps involved in this process are as follows,
This playbook is an extension of how you can use event tracking to your advantage. See how you can integrate CustomerLabs CDP with your website & Google Analytics and track events in this playbook.
Post all the setup, you will be able to view the entire list of events in Google Analytics. Based on the event data you can hypothesize, user industry or lifecycle stage they are in. For example, users who have only consumed SaaS related on your content such as Explored SaaS solution — Downloaded SaaS Playbook — Downloaded SaaS Case study 1 will have a higher probability of consuming your upcoming SaaS content
Group your anonymous visitors in Google Analytics as shown below.
Source this segment to Google Ads to create relevant ads