Goal: Stop wasted ad spend
By implementing this playbook you will be able to send your CRM data to Facebook & Google Ads to create a suppression list so that you never target your junk or unqualified leads again.
The 9 steps involved in this process are as follows,
There are two steps involved in the setup.
Once these channels are connected, customer information will be retrieved and matched inside the CDP using advanced Identity resolution techniques. Thus creating the 360-degree profile view of your customers.
Create a segment with leads that fall under the ‘junk or unqualified’ category inside the CDP
Add & activate Facebook as the first Destination in the CDP. This setup involves pasting the Facebook Pixel ID and authenticating your ad account.
Now, seamlessly sync the segmented lead information inside the CDP to Facebook
Create an exclusion list with the custom audience list that you just created and trigger your FB campaigns.
Add & activate Google Ads as the second Destination in the CDP. On clicking “Authenticate Adwords” you will be redirected to your Google Login.
Select your Google Account and click “Allow”
You will now be able to access your “Junk Leads” segment in the Google Ads audience. Simply add the segment to your exclusion list and start your campaigns.