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Facebook is just an advertising tool Not your customer data host

Facebook is just an advertising tool Not your customer data host

The latest cookie policies, ios'14 updates has limited Facebook tracking. Now, It's best to use Facebook as a standalone advertising platform

The Evolution of the digital ad ecosystem

The Evolution of the digital ad ecosystem

The digital ad ecosystem is changing rapidly in 2021. Prepare and devise strategies using first-party data for your business success.

Increase your E-Commerce stores ROAS using first-party data

Increase your E-Commerce stores ROAS using first-party data

It's 2021. You can't increase ROAS using with yesterday's strategies. Check out how you can increase ROAS using the first-party data

How to reduce customer acquisition cost (CAC) for e-commerce businesses

How to reduce customer acquisition cost (CAC) for e-commerce businesses

Most recommendations presented to reduce CAC aren't working after the iOS’14 update. check out the blog to reduce CAC using first-party data.

It’s time! E-commerce companies should go beyond tracking conversions

It’s time! E-commerce companies should go beyond tracking conversions

Go Beyond Tracking Conversions and improve your ROAS and Customer LTV

The Future Of Ads: Maximise Customer Lifetime Value (LTV) using First-Party (Customer) Data

The Future Of Ads: Maximise Customer Lifetime Value (LTV) using First-Party (Customer) Data

The Future Of Ads: Maximise Ecommerce Business ROAS Using First-Party (Anonymous Visitor) Data

The Future Of Ads: Maximise Ecommerce Business ROAS Using First-Party (Anonymous Visitor) Data

Maximise Ecommerce Business ROAS Using First-Party (anonymous Visitor) Data.

Facebook Conversion API for Magento and how to implement it?

Facebook Conversion API for Magento and how to implement it?

Learn the step-by-step guide on how to set up a Facebook conversion API for Magento without the help of developers

How to implement Facebook Conversion API for WordPress

How to implement Facebook Conversion API for WordPress

Learn the step-by-step guide to set up Facebook conversions API for WordPress without the developer's help in less than hour.

How to Integrate CRM with Facebook without GTM (Google Tag Manager)

How to Integrate CRM with Facebook without GTM (Google Tag Manager)

Businesses bring in Facebook leads and use CRM to track and manage their leads. This makes CRM-Facebook integration without GTM is inevitable

What is Conversion Lead Optimization Goal for Lead Ads?

What is Conversion Lead Optimization Goal for Lead Ads?

Conversion Lead Optimization for Facebook Lead ads provides the option for the advertiser to optimize for the quality (vs volume)

Content Personalisation 2.0: A smart marketers guide in 2021

Content Personalisation 2.0: A smart marketers guide in 2021

This article will serve as a go-to-guide to help business elevate their content personalisation strategies.

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