What is Facebook Conversion API?
Facebook conversion API formerly called server-side API lets advertisers track web events and share data directly from their website to Facebook.
The impact of iOS’14 privacy update on Magento eCommerce platform
With around 2,65,000 merchants on its platform. The majority of the Magento site customers would be using Apple devices to view and purchase products.
The latest Apple iOS’14 update has given the choice for Apple users to opt-in or opt-out from app tracking events. If the user chooses to opt-in for tracking then the Facebook pixels tracking abilities will be limited. It is pretty much acknowledged by many experts that most of the users would choose to opt-out of tracking.
As the advertiser didn’t receive enough data on Facebook regarding the users’ actions on their website. This will be a challenge for the advertisers to measure the performance of ad campaigns.
Why is the Facebook conversions API important?
Since the announcement of the iOS’14 update, Facebook has recommended advertisers to implement Facebook conversions API (server-side API). The significance of implementing Facebook Conversion API is that Magento stores can share event data from their website to Facebook. This helps advertisers track the performance of their ad campaigns