As soon as the event is configured, the event data will start firing to the Facebook pixel. However, if you’d like to send the data through server-side or Facebook Conversion API, you just have to toggle between the on and off switches.
In just a few steps you can enable Facebook on the destination part
👉Copy-paste your Facebook pixel id
👉 Authenticate Facebook and switch on the server-side send data.
Mapping the Facebook fields to improve Event Quality:
Map the Facebook fields with the data collected. This data mapping helps Facebook match the audience data sent from the server and improves your event quality score