Facebook Conversion API
Conversion API although a popular name among marketers now. It is formerly called server-side API that lets advertisers share website events directly with Facebook.
The impact of iOS’14 on WordPress
WordPress started out as a blogging platform in 2003 but soon transformed into a CMS and later a full-fledged website building platform.
There are around round 455,000,000 websites powered by WordPress right now and a large number of businesses and eCommerce stores use WordPress to run their business
With browsers blocking third-party cookies and iOS’14 update has made advertisers hard to track and measure their data
Apple released the iOS’14 update to enhance its user privacy to the next level which allows Apple users to opt-in or opt-out from tracking. It’s expected that most people will opt out and marketers will lose data. Without complete data, it is hard for marketers to measure and track their campaign performance.