Impact of iOS’14 update in various industries
Major industry segments that rely heavily on Facebook ads that are undergoing changes are
👉 Ecommerce – includes Shopify, WordPress, Magento, Woocommerce, Square space, Wix, Bigcommerce, etc.
👉 Media companies
Irrespective of the industry, the update has impacted the entire advertising community. Whoever runs ads on Facebook has to comply with the regulations and follow them.
With CustomerLabs CDP, you can implement Facebook Conversion API irrespective if its a hard-coded webite, or if its built using ecommerce builders like Shopify, WordPress, Magento, Woocommerce, Square space, Wix, Bigcommerce, etc.
Integrate your Website with Facebook analytics through Facebook Conversion API (server side API)
Adblockers and other protocols set by browsers have started blocking requests made by Facebook. Along with this Facebook has started using aggregated event measurement to prioritize events fired by pixel from the website.
To mitigate these, the best practice is to start sending the data through a server.