This guide will serve you as a go-to-guide on Facebook conversion API.
Before diving deep into the guide, let me be clear. This is not just an informative guide on “What is Facebook Conversion API”. Yeah, We do cover what is Conversion API, Why is it trending, and the happenings around Facebook Conversion API.
But, you’re also going to see strategies and use cases on Facebook Conversion API.
If you have plans to start using Facebook Conversion API in 2021, then you’ll love this guide
Facebook Conversion API
Why the sudden hype on Facebook Conversion API
A vast majority of advertisers track their visitors online by placing third-party cookies on web browsers. With a focus on consumer privacy first, GDPR and other privacy regulations indicate that in the future tracking consumers using third-party cookies will no longer be available.
Along with the privacy concerns, Apple iOS 14 update is all set to disrupt Facebook Ads Targeting.
The latest Apple iOS 14 update includes a tracking prompt, which lets users know what the app will track and permission opt-in to access the user data for advertisements and other tracking purposes.