Integrations Pipedrive + CustomerLabs CDP

Pipedrive

Send your Pipedrive data to any tool in your martech stack.

CRM

Pipedrive is a sales management tool that helps visualize your sales pipeline and helps to make sure important activities and conversations won’t get dropped. It also sports built-in forecasting, integrations with other software such as Google Apps, MailChimp and Zapier and a powerful API for those that like to “roll their own” software solutions.

Marketing teams connect Pipedrive with CustomerLabs CDP as either a Source or a Destination to send their Organization, Person & Deal related information to create unified customer profiles in CustomerLabs CDP and sync the enriched customer data to all their favourite tools in their tech stack.

Pipedrive as a Source

The codeless CustomerLabs CDP + Pipedrive integration will enable marketing teams to unify their martech stack by sharing Pipedrive Organization, Person, Deals, Events & all customer-related data with all their marketing tools. See how this integration will help marketing teams below,

Roll out the red carpet by personalizing chatbots for your target contacts

CustomerLabs CDP merges website behavior & Pipedrive data and this holistic customer data can be pushed to Drift to personalize chat (urging them to book a meeting, interesting conversation starter etc.) when a target contact comes to the website.

Personalize campaigns based on Pipedrive stage, score or any other field

Post Pipedrive integration, marketers will be able to access people info in real time. When a person is marked as sales-qualified/opportunity etc., customer data from Pipedrive will be synced with Facebook to deliver relevant content such as case studies/book a demo rather than generic demand gen content.

Break data silos & complement your sales efforts

More than 50% of the leads don’t respond to calls or emails from sales reps immediately. In order to increase engagement, marketing teams can access all the “non-responsive” leads from Pipedrive & trigger retargeting ads which says “Our sales rep tried reaching you (or) we couldn’t reach you”.

Pipedrive as a Destination

When added as a Destination, CustomerLabs CDP will send enriched user and account data gathered across various marketing channels to Pipedrive to create an up to date and accurate customer data repository for sales teams.