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Setup Bigcommerce Event Tracking in Google Analytics and Facebook Pixel

Setup Bigcommerce Event Tracking in Google Analytics and Facebook Pixel

Track your Bigcommerce store events on the server-side and send data to Google Analytics and Facebook with No Code Event Tracker.

Setup Shopify Event Tracking in Google Analytics and Facebook Pixel

Setup Shopify Event Tracking in Google Analytics and Facebook Pixel

Shopify event tracking including Shopify Facebook Pixel Purchase event, and Shopify GA4 purchase event, with Direct Integration for Server-side tracking

No-code Alternative to Segment CDP for Marketing teams

No-code Alternative to Segment CDP for Marketing teams

See why marketing teams specifically search for Segment alternatives & choose to go with CustomerLabs CDP to unify their martech stack.

What are GCLID, GBRAID and WBRAID parameters?

What are GCLID, GBRAID and WBRAID parameters?

GCLID parameter lets Google ads track the conversion from non iOS devices. WBRAID and GBRAID parameters help track metrics from iOS device

Unraveling the mystery of CCPA & CPRA in 2023

Unraveling the mystery of CCPA & CPRA in 2023

CPRA-California Privacy Protection Act, CCPA(California Consumer Privacy Act) data privacy law impacts the marketers & businesses across the globe

How India’s largest fashion brand improved their match rates beyond 80%

W for Woman saw a severe dip in match rates with the iOS'14 update. Learn how they used first-party data to boost match rates beyond 80%.

Smart Audience Segmentation for eCommerce Businesses in 2023

Smart Audience Segmentation for eCommerce Businesses in 2023

Improve your ad campaign performance and purchasers by smart segmenting your audience using first-party data for your e-commerce stores

CRM vs DMP vs CDP: Differences, similarities, How & What To Choose

CRM vs DMP vs CDP: Differences, similarities, How & What To Choose

Learn the difference Customer Relationship Management CRM, Data Management Platform DMP and Customer Data Platform CDP

Google Retargeting with First-party Data: eCommerce Success

Google Retargeting with First-party Data: eCommerce Success

Google Retargeting with first-party data helps increase the Google retargeting Ad Campaign performance & adds 20% Revenue despite iOS14 updates

What is Cart-abandonment? How to reduce it with First-party Data?

What is Cart-abandonment? How to reduce it with First-party Data?

Out of 10 shoppers, 7 are Cart abandoners. Utilize your first-party data to re-activate them and drive more sales.

Nurture your e-commerce store conversions with Smart Mid-funnel Marketing Strategies

Nurture your e-commerce store conversions with Smart Mid-funnel Marketing Strategies

Best mid-funnel marketing strategies. Learn how to utilise first-party data, and increase your e-commerce store conversions by 10X times.

What is Facebook Event Match Quality – Here’s everything you need to know

What is Facebook Event Match Quality – Here’s everything you need to know

See how CustomerLabs 1PD Ops sends server events to Facebook with a higher event match quality without writing any code.

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