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Targeted advertising in the cookieless future

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It’s not a cakewalk between the customer landing on the website to the customer making the purchase decision. Purchase decisions are a lot messier, complicated, and unpredictable, every digital marketer who has been running campaigns is well aware of that.

Proud storyteller turning conversation with customers into tales. Call it pulse-checking or my secret recipe, for making stories that helps marketers in their everyday action. Haha. Fascinated by eCommerce, SAAS, marketing, data, and many more!

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