Everyone around you must be seriously talking about Facebook Conversion API and by the time you’re reading this blog you would have received a series of notifications from Facebook about the iOS’14 update and recommendation to implement Facebook Conversion API (CAPI). Here in this blog, we’ll be discussing around.
- What is Facebook Conversion API
- The impact of iOS’14 on Shopify stores
- Why is Facebook Conversion API gaining importance now?
- How to set up Facebook Conversion API(CAPI) for Shopify without relying on developers help
- Benefits of Facebook Conversion API
What is Facebook Conversion API?
Facebook Conversion API (FB CAPI) primarily evolved from server-side API lets advertisers send web events from their servers to the Facebook server. CAPI data flows into Facebook and is treated just like pixel events allowing advertisers to measure, track and optimize their conversions.
Impact of iOS’14 privacy update on Shopify stores
As marketers, if you’re running Facebook ads, it is important to track your data to measure the performance of ad campaigns
Only if you can measure the performance of ad campaigns, you can optimize & improve conversions and increase revenue further.
With browsers blocking third-party cookie tracking and with the latest announcement on the iOS’14 update, Apple has given the freedom of choice for users to opt-in/ opt-out from apps tracking. Many advertisers anticipate that a huge number of users will opt-out of app-tracking. In absence of the app-tracking information, it’s going to be hard for advertisers to track the data and measure the performance of their ad campaigns.