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Digital Personal Data Protection Act & Impact On Marketers In India

Digital Personal Data Protection Act & Impact On Marketers In India

The digital personal data protection Act, 2023, the first data privacy law of India has significant impact on marketers. Users have extra privacy safeguards in the DPDPA compared to IT Act

What Are Facebook Signals And How They Aid Meta Ad Campaigns

What Are Facebook Signals And How They Aid Meta Ad Campaigns

Facebook Signal is paramount for maximum ad campaign performance. Facebook Signals are user behavior data collected and sent to ad platforms.

GDPR Impact On Marketers

GDPR Impact On Marketers

GDPR compliance is a must for any business in the digital world. Every marketer must know in detail about the implications of the General Data Protection Regulation.

Value-Based Lookalike Vs Value-Based Bidding

Value-Based Lookalike Vs Value-Based Bidding

Value-based lookalike in Meta and Value-based bidding in Google Ads are confusing marketers. Let's see the difference between the two.

Enrich Your Ad Campaigns Using Value based Lookalike Audience

Enrich Your Ad Campaigns Using Value based Lookalike Audience

Value based lookalike audience in facebook is an advanced feature that lets you find high-value audience for your business at the top funnel!

Types Of Bid Strategies In Google Ads And Which One To Choose

Types Of Bid Strategies In Google Ads And Which One To Choose

Choose the best type of bidding strategy in Google Ads that suits your business. Get recommendations on which bidding strategy to use for you.

Here’s What’s Inside Latest Google Ads Demand Gen Campaigns!

Here’s What’s Inside Latest Google Ads Demand Gen Campaigns!

Demand Gen Campaign in Google Ads helps you drive demand and convert. Social-like buying flow shows ads across Discover, YouTube and Gmail.

Mitigating Facebook Signal Loss with First-Party Data

Mitigating Facebook Signal Loss with First-Party Data

Learn about the strategies to combat Facebook Signal Loss by making use of first-party data and Facebook Conversions API.

Adieu Similar Audiences in Google Ads: Next Steps To Take!

Adieu Similar Audiences in Google Ads: Next Steps To Take!

Google Ads Similar Audiences is to be discontinued. Be prepared to transition from the similar audiences to a privacy-friendly alternative

Manual Bidding in Google Ads Vanished: Myth or Reality?

Manual Bidding in Google Ads Vanished: Myth or Reality?

Manual Bidding lets you have full control over ad campaigns in Google Ads. Will Google scrap it off? Let us analyze the possibility and see.

How to Mitigate Signal Loss in Google Ads

How to Mitigate Signal Loss in Google Ads

Fix Signal Loss in Google Ads to maximize your ad campaign performance. First-party data helps you mitigate signal loss: Causes, and Impact

Facebook Ads Targeting: The Sherlock Holmes of Advertising!

Facebook Ads Targeting: The Sherlock Holmes of Advertising!

Facebook Ads Targeting provides marketers to target right audience in three different ways; the core, the custom audience, and the lookalike.

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