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First-Party Data A Go-to Strategy In 2023 For Marketers

By Goutham Veerabathini

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On November 25, 2022

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TOPICS WE COVERED

The clamor for privacy is universal. With the demise of third-party cookie tracking and the emergence of privacy regulations like GDPR, CCPA, and iOS’14 updates there is a drop in 

Frequently Asked Questions (FAQs)

There are 4 types of data- zero-party data, first-party data, second-party data, and third-party data.
Zero-party data is any data that a customer intentionally and proactively shares with a brand. First-party data is the first-hand information that a business collects directly from its own customers.
You can collect first-party data from e-mail newsletters, Social media, Sign up forms, Surveys/feedback, CRM, and Tracking pixels to website/product.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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