Goal: Increase the number of trial signups
For businesses looking to grow, the number of opportunities/customers might be less to create lookalikes. So the next best alternative is to create lookalikes of users who visited your high-value landing pages (i.e. pages you think your ideal customers would land to find more value about your product).
The 6 steps involved in this process are as follows,
Integrate your No-code Customer Data Platform (CDP) with your website, CRM, Google Analytics and Facebook without involving any developer help.
This will enable the CDP system to track user behavior data on the website (online events) as well as combine CRM information (offline events) such as lead stage, score, owner information and much more of that particular user using identity resolution.
All the event information tracked inside the CDP will be sent to Google Analytics. (See CDP + GA playbook) Now create a segment with the event information inside Google Analytics to understand website behavior. From this exercise, you will be able to identify the pages that these users visited before signing up for a trial or a free plan – aka high-value landing pages.
After identifying the high-value landing pages, go back to the CDP where you can assign an arbitrary value to each page view
With Facebook already integrated and ready to receive cookie-level information from the CDP, all you have to do is create a lookalike of the users who visited your high-value landing pages and set up relevant ads. (See CDP + Facebook playbook)
With this set up you will be able to reach more potential customers. The cost-value associated with each landing page will help train the Facebook AI to target relevant users.