By implementing this playbook you will be able to personalize your Facebook ads based on where your users are in their buyers journey
The Blueprint
The 3 steps involved in this process are as follows,
- Integrate CustomerLabs CDP with your website
- Setup necessary events such as User Subscribed, User Login, User Signed Up, Read blog and much more using the ‘point & click’ interface
- Add Facebook as a destination by adding the Facebook pixel ID in the Facebook Configuration Settings in CustomerLabs
The Process
Step 1: Connect your website with CustomerLabs CDP
Install the CustomerLabs tracking code on the header/footer of your website. You will now be able to trigger “Action Recorder” from the navigation to setup event
See how you setup event tracking in CustomerLabs CDP
Step 2: Access all your website event information
Once the needed events are setup, you can verify if the event triggers properly in the Test Debugger section
Step 3: Add Facebook as a Destination in the CDP
Select Facebook from the CustomerLabs integrations screen and under Configuration Settings, add the Facebook pixel ID & authenticate
Step 4: Access event information in Facebook
Post integration, you will be able to access the tracked event data inside Facebook. Create personalized ads by segmenting users based on events.
Advantage
- Instead of just targeting/retargeting visitors who viewed specific web pages create targeted custom or lookalike audiences that will convert at a much lower acquisition cost.
