Goal: Acquire more customers at a lower CPA
By implementing this playbook you will be able to personalize your Facebook ads based on where your users are in their buyers journey
The 3 steps involved in this process are as follows,
Install the CustomerLabs tracking code on the header/footer of your website. You will now be able to trigger “Action Recorder” from the navigation to setup event
See how you setup event tracking in CustomerLabs CDP
Once the needed events are setup, you can verify if the event triggers properly in the Test Debugger section
Select Facebook from the CustomerLabs integrations screen and under Configuration Settings, add the Facebook pixel ID & authenticate
Post integration, you will be able to access the tracked event data inside Facebook. Create personalized ads by segmenting users based on events.