Goal: Optimize website to increase signups
By deploying this playbook you will be able to combine user behaviour on your website before & after signing up to your application.
The 3 steps involved in this process are as follows,
Post sign up, copy the tracking code on the home page. Paste the tracking code on the header of your website. This completes the website + CDP integration.
After successfully installing the tracking, trigger “Action Recorder” from the navigation to setup event tracking. Before setting up event tracking, devise the strategy or the data you would need. (Example: I want to capture the users who downloaded the latest ebook but haven’t signed up yet) This will make the event setup more effective.
Once the events are set up, you can verify if the event triggers properly in the Test Debugger section
Select GA from the CustomerLabs integrations screen and under
Configuration Settings, add the GA tracking ID. (Admin–Account–Property–Tracking Info–Tracking ID)
Post integration, you can select the events that you want to send to GA
Measure event analytics in GA