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Server-side 1P domain tracking to improve attribution on Shopify

By Goutham Veerabathini

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On July 17, 2024

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In this blog

As you know, third-party cookies on browsers are a thing of the past now because of privacy restrictions. This deeply troubles Shopify marketers as they cannot come up with an effective retargeting strategy without third-party cookie tracking. 

Frequently Asked Questions (FAQs)

Server-side tracking captures user behavior data on a server, making it immune to tracking prevention mechanisms like Safari’s ITP 2.3, Firefox, and ad blockers.
Server-side tracking is less affected by client-side issues, such as interrupted connections or ad blockers. Browser-side tracking relies on third-party cookies stored in the browser, which can be deleted by users, resulting in lost behavior data.
To adapt to evolving data privacy standards, server-side tracking is becoming essential. Many businesses have already transitioned to server-side tracking to fully utilize their user data. If you want to maximize the potential of your user data, server-side tracking is crucial.
Implementing server-side tracking can be challenging, requiring coding and developer assistance. Future modifications, creating synthetic events, or setting up tracking on different web pages also demand significant time and effort.
Server-side 1P domain tracking allows you to monitor user behavior across multiple sessions and touchpoints. By sending detailed conversion data back to ad platforms, they can better match conversions to specific ad campaigns, resulting in more accurate attribution and a clearer understanding of campaign performance.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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