If you are looking for an Hyros alternative, it is CustomerLabs 1PD Ops.
I’m stating this upfront because performance marketers need to start getting ahead of their competitors, not just switching tools, but changing how they think about attribution, tracking and optimization.
When you originally decided to evaluate Hyros, your underlying questions were probably something like this:
- Why are certain ads actually bringing in conversions?
- Which channels influence a purchase the most?
- Which touchpoints matter at different stages of the funnel?
Those are all valid questions and Hyros is built to answer them.
However, the challenge today is no longer just understanding the influence of a conversion. The real problem is AI has the gear and ad platforms need better data signals to optimize campaigns effectively.
It’s high time that we start embracing the change to stabilize the results. With that being said, now let’s understand what tool a performance marketer actually needs to stabilize campaigns performance.
What a Futuristic Performance Marketer’s Tool Should Look Like? (aka Hyros Alternative)
AI-driven ad platforms now rely heavily on event quality and signal consistency, not just conversion analysis.
Now, the campaign’s performance is directly dependent:
- What events are sent to ad platforms
- How reliably those events are delivered
- Whether those events are first-party and privacy-compliant
Hence , a futuristic marketing tool should not be limited to tracking conversions or explaining attribution.
It should function as core marketing infrastructure, something that supports tracking, optimization, analytics, and activation across the entire stack.
A future-ready Hyros alternative should meet four criteria:
- Built on first-party data by default: As third-party cookies disappear and platform signals weaken, first-party data is the foundation.
- Improve platform performance, not just reporting: The goal is to help ad platforms learn faster and optimize better, not only to audit performance afterward.
- Flexible across funnels, journeys and system: Must be flexible enough connect the complex journey and funnels; across ads, email, CRMs, offline conversions, and multiple analytics systems
- Control and ownership of own data: It should be reusable, transferable, and ready to power whatever comes next, new ad platforms, new regulations, or new ways of engaging customers.
This is the bar that every serious marketing team should hold.
Let’s get into the features of the alternative of Hyros and compare each other.
Why is CustomerLabs The Best Hyros Alternative?
| Aspect | Hyros | CustomerLabs 1PD Ops |
|---|---|---|
| Primary Role | Attribution & revenue analysis platform | First-party data & marketing infrastructure platform |
| Core Goal | Understand which ads and channels influenced revenue | Improve ad performance by fixing data at the source |
| Server-Side Tracking | Yes | Yes (1P Domain tracking) |
| First-Party Data Ownership | Limited to Hyros ecosystem | Full ownership and control |
| Conversion Tracking | Yes (browser + server) | Yes (browser + server) |
| Send Conversions Back to Ad Platforms | Yes | Yes |
| How Conversions Are Sent | Attributed conversions | Raw, clean first-party events |
| Meta CAPI / Google Enhanced Conversions | Supported | Native and central to the platform |
| Offline Conversions | Supported via API/manual uploads | Supported via CRM & backend events |
| CRM Integration | Via API / middleware | Native CRM-first approach |
| Lead Lifecycle Tracking | Limited | Full lifecycle (lead, qualified, converted, dropped) |
| Audience Creation & Activation | Attribution-based audiences | First-party audiences synced to ad platforms |
| Multi-Channel Support | Yes (ads, email, funnels) | Yes (ads, CRM, email, analytics) |
| Attribution Models | Advanced multi-touch attribution | Attribution via analytics tools (not forced) |
| Funnel Dependency | High (funnel-centric setup) | None (event-based, flexible) |
| E-commerce Suitability | Moderate | Strong |
| Lead Gen Suitability | Strong | Strong |
| Agency Suitability | Limited | Strong (multi-account support) |
| Integrations | Ad platforms + API | Ad platforms, CRMs, email tools, analytics |
| Setup Complexity | Moderate to high | Low to moderate |
| No-Code Setup | Partial | Strong |
| Pricing Transparency | Custom pricing | Public pricing tiers |
| Entry Cost | Higher | Lower |
| Support Model | Plan-based | Guided onboarding + support |
| Best For | High-ticket funnels, heavy attribution needs | Modern performance teams needing clean data |
When is CustomerLabs a Better Alternative to Hyros?
CustomerLabs is not designed to compete with Hyros on attribution complexity. It is built to address a more fundamental challenge modern marketers face: the loss of reliable data, control, and flexibility.
Hyros focuses primarily on interpreting conversions after they occur using its own attribution logic and reporting layer. This is effective for understanding performance, especially in complex, high-ticket funnels.
Below are specific, practical scenarios where CustomerLabs can replace Hyros and deliver additional value.
1. When Attribution Is Still Required, But Without Tool Lock-In
Hyros is often chosen because it provides built-in attribution models such as first-click, last-click, and multi-touch attribution within its own reporting system.
CustomerLabs approaches attribution differently by making clean, first-party event data available across analytics and ad platforms, rather than forcing attribution to happen inside a single tool.
With CustomerLabs, marketers can:
- Track first-click and last-click attribution using analytics platforms such as GA4
- Analyze channel and campaign attribution using tools like Google Analytics
- Compare performance directly inside ad platforms using conversion events
- Build custom attribution views using exported first-party data using Looker Studio
Instead of replacing analytics or reporting tools, CustomerLabs powers them with better data.
2. When Conversion Tracking Is Needed for Optimization, Not Just Attribution
Hyros is primarily used to understand how ads and channels influence conversions after they occur.
CustomerLabs supports the same conversion tracking and server-side event delivery, but with a different objective; improving how ad platforms learn and optimize in real time.
If your priority is:
- Sending clean server-side conversion signals to Meta, Google, and other platforms
- Improving match rates and optimization reliability
- Reducing dependency on browser-based pixels
CustomerLabs can fully replace Hyros for conversion tracking and optimization use cases.
3. When CRM and Offline Conversions Are Part of the Funnel
Hyros supports offline conversions and CRM data through APIs and manual workflows. CustomerLabs treats CRM and offline data as core inputs, not as add-ons.
CustomerLabs is a better choice when:
- Lead qualification, deal status, or offline sales affect marketing decisions
- CRM events need to directly improve ad optimization
- Conversion data originates outside the website
In these cases, CustomerLabs provides a more direct and flexible approach without requiring separate attribution tooling.
4. When First-Party Data Ownership and Reusability Matter
Hyros data is primarily used within its own attribution system. CustomerLabs is designed to centralize first-party data and make it reusable across:
- Ad platforms
- Analytics tools
- CRMs and POS systems
- Audience activation workflows
If the same data needs to power multiple systems without duplication or tool lock-in, CustomerLabs offers capabilities that Hyros does not provide.
5. When Marketing Stacks Need to Stay Flexible
Hyros works best within predefined funnel structures and attribution models. CustomerLabs is event-based and does not require fixed funnel definitions.
CustomerLabs is a better choice when:
- Customer journeys are non-linear
- Multiple funnels or business models are in play
- Marketing stacks evolve frequently
This flexibility allows CustomerLabs to replace Hyros without restricting how marketing operations are structured.
CustomerLabs can be used as a full replacement for Hyros for conversion tracking and optimization, while also serving as long-term first-party data infrastructure.
Try the tool for free, and see if it is the best fit for your business.
My Opinion (As a Marketer)
You could have heard the comparison between Hyros and CustomerLabs, now let me tell you who should choose between the both.
So in my opinion, is CustomerLabs really a better Hyros alternative? Yes, but again it depends on the goals that you really want to achieve.
CustomerLabs can be a better fit if you:
- Want a tool, which does multiple things like server-side 1P domain tracking, first-party data collection & storage.
- Want to unify multiple touch points of the customer data with strong identity resolution
- Want to segment, custom audiences and events
- Want to activate customer data across multiple ad platforms
- Want to replace Hyros with a broader data foundation
- Want to have privacy-complaint data layer
- Need CRM and offline data to influence ad optimization
- Prefer flexible attribution through analytics tools
- Want to manage real-time user consent
- Want to reduce marketing stack complexity with easy setups
Hyros may still be suitable if you:
- Rely heavily on built-in multi-touch attribution dashboards
- Operate stable, high-ticket funnels with minimal CRM dependency
- Prefer attribution analysis over data infrastructure
So choose which one you want to go with. If you are still unclear and want to know whether CustomerLabs fits your business needs, pick a slot and get a free consultation call with the experts.
Trust me, they don’t manipulate to sell. They say what’s there and direct you towards the right solutions out there.
