LinkedIn Conversions API is a feature using which marketers can send your online and offline data to LinkedIn on the server-side. It allows them to measure the performance of their ad campaigns, helps in optimizing the ad campaigns, increases data control, and ensures user privacy.

LinkedIn server-side tracking is a mechanism to share your first-party data with LinkedIn Ads from your server in a privacy-compliant way. It helps businesses leverage customer data amidst data privacy updates such as browsers deprecating third-party cookies, iOS 14+, etc...

There are two ways to set up Conversions API - Direct API, and Partner integration. To have a seamless setup of LinkedIn CAPI, go with CustomerLabs CDP, a partner integration that helps you leverage more than what you can do through other partner integration. CustomerLabs LinkedIn Conversions API setup helps you go beyond Conversions API!

Conversion tracking on LinkedIn Ads involves sending customer conversion events to LinkedIn so that it will better understand which ads are driving conversions. This gives a true measure of the ad campaign performance, aiding the marketers in decision-making regarding ad campaigns.

One of the key advantages of using LinkedIn Conversions API for conversion tracking is you will be able to send all your website conversions to LinkedIn Ads on the server side, boosting the overall conversions in your ad campaigns. LinkedIn Conversions API also helps the ad algorithm train better on the first-party data sent through server-side to LinkedIn Ads, reducing the cost per purchase, and resulting in better ad campaign performance. Amidst the data privacy updates such as third-party cookie deprecation on the browser side, LinkedIn CAPI comes as a boon for marketers. Other key advantages of setting up LinkedIn CAPI for conversion tracking are - both view-through conversions and click-through conversions can be measured.