First-Party Data Ops is the Foundation of Performance Marketing

The Future of Ads is Signal Engineering

With First-Party Data Ops, marketers feed Meta, Google, and other platforms the signals they need to optimize campaigns, improve match rates, and scale performance.

Start with First-Party Data Ops to,

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Solutions by industry

Every Marketer Deserves a

1PD Ops Platform

Don't let limited access to First-party data hold you back.

First-party data power in your hand, CustomerLabs, your partner grand, Granular data, AI at your command, Ad campaigns success won't end

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Brands who found their

1PD Ops Partner for their 1PD journey!

Where we stand in the world &

in the ❤️ of our Customers

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Excellent First-party Tracking without all the gimmicks.

Justin G.

Small-Business

Excellent First-party Tracking without all the gimmicks"

CustomerLabs is excellent at delivering exactly what you need - first party tracking. Nowadays, cookies expire instantly and privacy issues have made it harder to find customers that are interested in your website. Thanks to CustomerLabs, we are able to identify more customers than other services (TW/CAPI) and feed that data back into the advertising platforms (FB/Google) to target more users like those who are purchasing our products.

Conversion Tracking ‘as We Know’ is Dead:

Optimize, not ‘just measure’

Power Ad Platforms AI with First-Party Signals, Conversions & Audiences

First-Party Signals
Tracking & Conversions

EMQ scores shining bright, Meta gives us greenlight

First-Party Signals for Tracking & Conversions.

Server-side tracking & Conversions API

Robust server-side tracking to collect audience signals without loss and sync them with ad platforms!

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Lifelong 1P Cookies

Don’t let fbclid and gclid expire. 
 Improve your attribution and ads reporting by storing cookies forever which makes your ROAS shine. 

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Signals from Website, CRM, PoS, & other offline sources

1PD Ops combines all your 1P data (online & offline events) into a single unified profile.

Enhanced & Offline Conversion Tracking

Power Google Offline Conversions & LinkedIn CAPI with 1P data for full-funnel optimization

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Jayesh Jain
Head of Analytics, The Sleep Company

1PD Ops tracks ALL purchases (online & offline) across systems and builds custom events for analysis. It even generates attribution reports for offline purchases, helping optimize marketing spend. 1PD Ops have zero limitations in tracking or customizations. Life made easy!

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New Customer Acquisition

Control your nCAC (New customer acquisition cost)

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High AOV Purchasers

Train algorithms with high AOV purchases to acquire high value customers at an optimal ad spend.

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Product or Category Purchasers

For example: Boost purchases of specific categories or individual products

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Optimal CPP for multiple products

Reduce cost per purchase by optimizing the ad campaigns with that specific product purchasers

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Offline conversions to reduce CPL

Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.

Attribute unqualified leads to campaigns

Send the unqualified leads back to the ad platform to identify the failing ad creatives and campaigns.

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Offline conversions to reduce CPL

Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.

Attribute unqualified leads to campaigns

Send the unqualified leads back to the ad platform to identify the failing ad creatives and campaigns.

Learn more →
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Carletus Willis
Chief Growth Officer, BenedLife

Optimizing CPP separately for 2 of our flagship products was challenging. CustomerLabs overcame CAPI limitations & created product-specific events, reducing CPP by 44% & 77% in 90 days. Thanks to CustomerLabs first-party data ops platform.

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Optimize Your Campaigns
with Synthetic Events

Meta trains better, all thanks to you,

High AOV, making revenue true.

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carletus

Carletus Willis
Chief Growth Officer, BenedLife

Optimizing CPP separately for 2 of our flagship products was challenging. CustomerLabs overcame CAPI limitations & created product-specific events, reducing CPP by 44% & 77% in 90 days. Thanks to CustomerLabs first-party data ops platform.

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Train Ad Campaigns with First-Party Audience

Mid-funnel audiences, gold they bring,  First-party data power, watch profits ring,

Train Ad Campaigns with First-Party Audience.
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Joe Flattery,
Sawtooth Media Group

CustomerLabs transformed our data accuracy and ad performance. Server-side event tracking, easy setup, and seamless integration with Facebook and Google Ads. 180-day persistent customer audiences. Exceptional support.

Value based audience

Create a lookalike audience of the people most similar to your highest value customers.

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Segment and Personalize

Advanced audience segmentation to hyper-personalize email & ad campaigns to boost conversion rates.

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Scale retargeting campaigns with high-intent audience

Maximize your retargeting ad campaigns’ potential by training with 1P audience data.

Power AI-driven ASC & PMax campaigns

Power your Advantage+ and Performance Max campaigns with high-quality first-party audience data to scale your ad campaigns efficiently.

2-3X your Custom Audience Match Rates

Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.

2-3X your Custom Audience Match Rates

Optimize ad campaigns with bottom funnel lead stages to increase your lead quality and reduce your cost-per-lead.

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Joe Flattery,
Sawtooth Media Group

CustomerLabs transformed our data accuracy and ad performance. Server-side event tracking, easy setup, and seamless integration with Facebook and Google Ads. 180-day persistent customer audiences. Exceptional support.

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3X more revenue

from Cart Abandoners

Reclaim lost revenue with 1PD Ops, enabling more emails and abandonment flows to capture otherwise missed revenue through email and WhatsApp campaigns.

Get started with 1PD Ops NOW

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Privacy! It’s not a choice, a commitment

Privacy commitment on CustomerLabs platform.

GDPR, CCPA, and Other Regulations: Ensuring Compliance in Data Handling

We prioritize your compliance with key regulations like GDPR and CCPA when managing your data.

Sentinel: Our data privacy tool empowers you with full control over the data you choose to share with other platforms, ensuring your operations adhere to the latest privacy standards

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Honest Customer Stories...

After implementing CustomerLabs we saw our match rate increase by 70% in a really short period of time. Because of this, we have SO much more confidence in our attribution data and our targeting, which has increased our ROAS from ~13x to over 20x. “The CustomerLabs team is a great group to partner with and I couldn’t recommend their solution enough.

Alli bird , Solar labs
Allie Birdbird.

CustomerLabs is our Facebook game-changer. It solved issues with the traditional pixel post iOS changes. With CustomerLabs, we’ve improved targeting, conversion tracking, and retargeting. Custom tracking for essential data insights. Don’t advertise on FB without it.

Tyler Archer, SANESolution
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CustomerLabs transformed our data accuracy and ad campaign performance. Server-side event tracking, easy setup, and seamless integration with Facebook and Google Ads. 180-day persistent customer audiences. Exceptional support for maximum ad spend optimization.

Justin G, Director of Operations, TruBrain
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Choose a Partner,
Not Just Another Vendor

Whether you choose us or not, having a CDP and 1PD Operations is essential. When you choose us, you are choosing a partner, not just another vendor, for your first-party data journey!

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  • Hari

    Solutions Expert

  • Karthick Prasanna

    Solutions Expert

  • Vishnu Vankayala

    Founder