Why first-party data is the future? - A year end wrap

In this community, you can connect with fellow marketers and share insights on how effectively you can use a first-party data-driven approach to your digital advertising and many other areas of marketing.

Unlike other communities here we speak about real-life marketers' issues and not the generic textbook concepts.

To succeed in the Holiday season sales, and X-mas ad campaigns, or in your marketing game itself, the huge tech giant Google itself urges marketers to use their own first-party data rather than adhering to conventional advertising guidelines and recommendations.