Webinar: First party data vs Facebook pixel data • CustomerLabs - No Code Customer Data Platform for Small and Medium Businesses

First-Party Data vs Facebook Pixel Data

First Party data Ad buyers Community Webinar

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The talk covers

Client side tracking vs server-sidetracking - Why is it important now?
Why you should set up conversion events?
Why Google and Facebook needs your first-party data to stop audience signal loss?
How does first-party data improve the Event Match Quality to “Great” or 8/10 when FB offers poor/ ok which is 4/10?

Featured Speakers:

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