Why first-party data is the future? – A year end wrap[Webinar]
Luke Connally and Jeff Meyer
First-Party Data vs Facebook Pixel Data
First Party data Ad buyers Community Webinar
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The talk covers
- Client side tracking vs server-sidetracking - Why is it important now?
- Why you should set up conversion events?
- Why Google and Facebook needs your first-party data to stop audience signal loss?
- How does first-party data improve the Event Match Quality to “Great” or 8/10 when FB offers poor/ ok which is 4/10?
Featured Speakers:
Vishnu Vankayala
Founder & CEO, CustomerLabs
Sariga V Gangadharan
Storyteller
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Vikas Nain and Sariga
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Chaya Jayasankar and Sariga
