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Attribution Reports
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Attribution Reports
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Attribution models that you can create in CustomerLabs Marketing Insights

  • First Interaction: 100% credit to your first source
  • Last Interaction: 100% credit last source 
  • Linear: Credit is given to each source in a linear manner
  • Time Decay: Pages/sources visited recently are given more credit opposed to earlier pages/sources 
  • Position Based: Credit is given to middle interaction too 
  • Last Direct Click: Second to last page/source is given credit
  • Custom: Develop a custom model which suits your marketing needs 

Actions you can take

  • Accurately measure which marketing channel gives you the most sales
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