Attribution models that you can create in CustomerLabs Marketing Insights

• First Interaction: 100% credit to your first source
• Last Interaction: 100% credit last source 
• Linear: Credit is given to each source in a linear manner
• Time Decay: Pages/sources visited recently are given more credit opposed to earlier pages/sources 
• Position Based: Credit is given to middle interaction too 
• Last Direct Click: Second to last page/source is given credit
• Custom: Develop a custom model which suits your marketing needs 

Actions you can take

• Accurately measure which marketing channel gives you the most sales