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Attribution Reports
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Attribution Reports
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Here are some of the attribution models that you can create in CustomerLabs Marketing Insights
First Interaction:
100% credit to your first source
Last Interaction:
100% credit last source
Linear:
Credit is given to each source in a linear manner
Time Decay:
Pages/sources visited recently are given more credit opposed to earlier pages/sources
Position Based:
Credit is given to middle interaction too
Last Direct Click:
Second to last page/source is given credit
Custom:
Develop a custom model which suits your marketing needs
Actions you can take
Accurately measure which marketing channel gives you the most sales
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