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Transitioning to a first-party data ecosystem is made seamless with CustomerLabs Increase audience match rate was the impressive part where we could see the results in 3 to 4 weeks without the developer's support.

It tracks better than anything else I've tried, but not only that it feeds data more efficiently back into Facebook that allows for the highest possible 'Event Match Quality' and 'Advanced Matching'. I decreased my retargeting CACs by 66% by implementing the audience segments inside Customer labs.

Match rates on Facebook went from really low to above 70% which alone lowered our retargeting costs. We now also are able to segment and retarget based on behavior, which has allowed our clients to experience significant improvements in their ROAS. The Customer Labs team is a great group to partner with and I couldn't recommend their solution enough.