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Segment users in any possible way to suit your marketing needs

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What can you do with Audience builder

Segment based on Events

Build audience based on website or app events. For example, users who have downloaded an ebook from your website or a lead stage update event received from your CRM.


Segment based on User traits

Build audience based on traits such as user job title, location, industry, ecommerce product details and much more


Segment based on Demographics

Group users based on demographic details such as age, city, state, country etc. to personalize communication


Segment based on UTM & Custom parameters

With CustomerLabs CDP, marketers can group users based on any UTM parameter or use a custom parameter to create a more targeted customer segment


Segment based on Lead Stages

Group users based on lifecycle stages such as Prospects, MQLs, SQLs, Opportunities & more


Segment based on Accounts traits

In B2B scenarios, segment users based on account traits to boost ABM initiatives


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Real time audience to improve marketing effectiveness

Ad audiences

Rather than uploading CSVs, CustomerLabs CDP lets you send your customer segments to all popular ad platforms Facebook, Google Ads, LinkedIn, Twitter, Quora etc. with just a few clicks. CustomerLabs CDP will automatically update the ad audience to ensure that you target the right users with the right message.


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Email audiences

Create & sync user segments with popular email platforms such as Mailchimp, Sendinblue etc. to deliver timely email communication and push users to the next funnel stage


Live chat audiences

Send the unified segments to popular live chat tools such as Intercom & Drift in real time to tailor in-app and website communication to improve conversion rates


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icon   CustomerLabs CDP gave us the ability to easily recreate our segmented CRM lists as audience in all our ad platforms and we were thus able to generate much more targeted ads and messaging to our audience. Also being able to tell Facebook Ads which of our high value clients and prospects should be prioritized. Then pushing that data into all the other platforms to expand targeted reach.    icon

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Bruce Martin

Marketing Director, APO group

 

All No-Code CDP features

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No-Code Event Tracker

Collect website behavior data without any code

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Sources

Bring data from multiple cloud apps or servers

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Identity Resolution

Unify customer data across your martech stack

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Audience Builder

Create granular segments to understand users better

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Destinations

Send unified data back to any tool in your martech stack

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Integrations

Explore our integration catelog

Get started with CustomerLabs CDP

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Ecommerce

Unified data to boost ecommerce growth

B2B

Engage your customers across the funnel with a unified martech stack

SaaS
Saas

Increase product metrics with a unified martech stack

Agency
Agency

Scale your customers quickly with the right data