Paddle is one of the UK’s fastest growing startups that offers a single platform for the entire software sales process — including trials and licenses, payments, and analytics. Having raised over $25 million in investor funding and achieved 3900% revenue growth in the last 4 years, see how Paddle manages their marketing operations effectively at scale.

What you will learn from this interaction with Alex…

• What does Paddle’s MarTech stack consist of
• What made them shift to an inbound-only strategy
• ABM experiments with a Customer Data Platform (CDP)
• Customer data pitfalls that marketers should be aware of
• Their current growth experiments and more!