cdp menu

Paddle is one of the UK’s fastest growing startups that offers a single platform for the entire software sales process — including trials and licenses, payments, and analytics. Having raised over $25 million in investor funding and achieved 3900% revenue growth in the last 4 years, see how Paddle manages their marketing operations effectively at scale.

What you will learn from this interaction with Alex…

  • What does Paddle’s MarTech stack consist of
  • What made them shift to an inbound-only strategy
  • ABM experiments with a Customer Data Platform (CDP)
  • Customer data pitfalls that marketers should be aware of
  • Their current growth experiments and more!
Do drop a comment below if you enjoyed the session or have any particular questions for our guest. To learn more about how a CDP can help your marketing team navigate difficult times, talk to our expert today.
CDP resources for SaaS marketers
icon
Shopify Latest Consent Update
icon
Advanced Matching In Facebook For Web
icon
CustomerLabs CDP Beats Billion Dollar Companies In Innovation

Get started with CustomerLabs CDP today

START YOUR FREE TRIAL
© 2023, Customer Labs Inc. All rights reserved.

Schedule a 1-1 Demo

We're the world's Most Innovative MarTech for 2023 winning over 11,000+ MarTech Companies! Know More

Book a Live Demo to learn how First Party Data can help you

  • Increase retargeting performance
  • 33% lower CPP
  • 2X Audience Matchrate
  • Add upto 20% Revenue
exit-pop